Art

The Gutenberg Galaxy: The Making of Typographic Man – Marshall McLuhan (1962)

1960s: Days of Rage


The Gutenberg Galaxy: The Making of Typographic Man is a 1962 book by Marshall McLuhan, in which the author analyzes the effects of mass media, especially the printing press, on European culture and human consciousness. It popularized the term global village, which refers to the idea that mass communication allows a village-like mindset to apply to the entire world; and Gutenberg Galaxy, which we may regard today to refer to the accumulated body of recorded works of human art and knowledge, especially books. McLuhan studies the emergence of what he calls Gutenberg Man, the subject produced by the change of consciousness wrought by the advent of the printed book. Apropos of his axiom, ‘The medium is the message,’ McLuhan argues that technologies are not simply inventions which people employ but are the means by which people are re-invented. The invention of

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