Found in a Trunk: The Lost Avant-Garde Movement that came Decades before Dada

BY CECILE PAUL OCTOBER 8, 2021

If modern art has taught us anything, it is that anything can be considered art. Picasso’s and Braque’s curious peeling newspaper collages of the 1910s spring to mind as the opening act for the ‘Modern Art’ movement. It was at this point in time, in the early 20th century where ‘real’ art – the academic 19th century kind, with all its airs and graces and establishment-imposed ‘rules’ – and this new lighter, less formal and somewhat random approach, parted ways. Modern Art as we perceive it was arguably launched by the quirky and wonderfully chaotic Dada movement that took root in central Europe around 1910 and flowered in New York in the early 1920s, causing a somewhat profound ruffling of the feathers of the status quo. And whilst we now see Dada as revolutionary, it was uncanny to discover that Dada had a look-a-like predecessor – not a direct ancestor, mind you, more like a forgotten uncle. ‘Les Incohérents’ was a short-lived French art movement that originated from Montmartre in Paris in the 1880s. Unconcerned with the intellectual, political or spiritual facets of the arts (which Dada would address a mere 20 years later), they did, however, attempt to question through satire and ridicule, what exactly ‘art’ was, who it was intended for and why on earth it had to be so darn square.

Paris in the 1880s was the capital of a flourishing world empire, serious and secure. Perhaps it could afford some cultural introspection and self-analysis, if only for its own entertainment? If beauty is in the eye of the beholder, then the Incoherents movement had a point: why restrict the arts, visual, music or dance world to the same old tedious and traditional offerings? Why not open it up to fun, new rules and new media?

Photo card – FECAMP – Cavalcade de Fécamp -Cabanon des Incohérents

As a small group of self-publicists, Les Incohérents were fed up with the stale and rather dull version of the-then established Arts world and wanted to entice the public with an alternative and more joyful view on art and life.

Playful, ingenious, ridiculous and entertaining, the Incoherent’s message was delivered through social amusement of the public, not unlike today’s social media content. This was to be an art for all, not just for a chosen few intellectuals. There’s indeed nothing new under the sun: from the graffitied walls of Pompeii to the current explosion of self-indulgent imagery on the likes of Facebook and Instagram, it’s human nature to tease and tinker with mainstream messages and offer an alternative opinion.

Mona Lisa fumant la pipe by Sapeck (AKA Eugène Bataille)

The Mona Lisa of the movement is quite literally, the Mona Lisa herself, enjoying her long clay pipe. Mona Lisa fumant la pipe created by the artist Sapeck (AKA Eugène Bataille) in 1883, is perhaps Les Incohérents’ most iconic identity piece. The crude application of the pipe and its smoke rings, shatters the reverence of the historic image, and let’s face it, Sapeck’s subject is clearly far more relaxed than Leonardo’s. No longer part of an exclusive private collection or purely the intellectual property of the elite, street art was now there for all to enjoy. Technological developments in printing and photography allowed ease of artistic appropriation of established iconic images and masterpieces. Contributors of the Incoherents movement continued to manipulate and distort all aspects of the Arts, from dance to opera, from poster art to photography in an attempt to provoke and rewrite the rules as to what ‘art’ was and who it was for.

The founder and leader of the movement was Jules Lévy, a Parisian writer, publisher and founder of a wine-loving literary club out of Montmartre during the Belle Epoque called Les Hydropathes, which had fizzled out in 1880. Working in newspapers of the day and familiar with volume printing and understanding the public’s appetite for news, in an anti-establishment move, Levy had decided to throw a public ‘exhibition of drawings by people who could not draw’. Billed as a charity event, the contributors could present works in a public forum. This was the first ‘Incohérent’ art exhibition, held on July 13th 1882 on the Champs Elysées. Appropriately, in true Incohérents style, the Champs Elysées show was extravagantly lit by candlelight due to a gas outage. A profusion of works were shown; drawings of all types, paintings littered with alternative and radical subject matter, miscellaneous sculpture and objects in all mediums and forms. These consisted of nonsensical, irrational and bizarre imagery, all engineered to question, provoke, engage and get a laugh from the public.

The success of the Champs Elysées event prompted Lévy to run a second show from his own tiny attic apartment in October 1882 which attracted some 2,000 people including Édouard Manet, Auguste Renoir, Camille Pissarro, and Richard Wagner. Imagine the art world’s most famous artists and critics crowded together to see over 150 works in a chambre de bonne (Paris’ matchbox apartments reserved for domestic workers). A stark contrast to the pomp and elitism of the prestigious art ‘Salon’ and its official circuits, it was nothing short of a parody. One academic called the radical counter-salon “an attack on art”.

The sober scene of a typical Paris art salon at the Champs Elysées in 1881

The public was actively invited to engage with this new art through the mocking and mannering of old icons. To say they were intrigued and amused is an understatement. They were gagging for more. Masked balls and cabarets were advertised across the city as the vehicle for delivering their message, attracting the public to a variety of venues and experiences where a jumble of different media, random objects, miscellaneous artefacts, scratchings, pastings and other weird and wonderful objects would be exhibited. A sort of arts ‘rave’ of the day.

Les Incohérents, whether it was a ball or a happening or an exhibition, became a ‘must do and see’ event in the Parisian cultural calendar.  October 1883 saw the first official exhibition of Incoherent art at the Galerie Vivienne in the heart of Paris. This show and all their future events would be run for charity, with the guidelines ‘All works are allowed, the serious works and obscene excepted’. The show was an Aladdin’s Cave of absurdities, parodies and pictorial puns and was furnished with a formal catalogue of the works, giving us some idea today of just how bizarre the content was. A whopping 20,000-plus enthusiasts visited the exhibition that October.

The next year, the Incohérents were again at Galerie Vivienne with yet more artful amusements. This time the catalogue, now effectively their manifesto, was lavishly illustrated with engravings of the peculiar works. The invitation card showed a ghostly broom-wielding dancer chasing blackbirds, perhaps an allegory for ‘out with the old and in with the new!’ The newspapers relished the event and as for the public, nothing could gratify their insatiable appetite for ‘incohérent art’.

La femme sans visage de Marc Sonal, Cruelle énigme, Catalogue des arts incohérents, 1884

Les Incohérents gave the Parisian public and celebrities of the day a chaotic and absurd serving of the visual arts, a barrage of eclectic offerings and experiences. Whilst never shocking nor challenging, the events were joyfully anticipated and was very much ‘a thing’ to attend and be seen attending in the Paris of the 1880s. But by the end of the decade, the success of the movement was catching up with Lévy. Accused of commercially exploiting both his artistic contributors and his public, the press began to describe him as a new form of the establishment, ‘the official unofficial Incoherent’. To add insult to injury, other enterprises in Paris started to cash-in on the branding, badging new cafes and titling magazines with the movement’s name and likeness

In order to distance himself from his accusers, Lévy organised a masked funeral ball at the Folies-Bergère nightspot to mark the end of the movement. In 1891, Levy tried to relaunch the movement with a new magazine, ‘Folies-Bergère’, but this also struggled to capture public attention. One last exhibition in 1893 was described this time by a critical press as ‘all that is outdated, outmoded. Inconsistency joined decadence, decay and other jokes with or without handles in the bag of old-fashioned chiffes’. Lévy plodded on until 1896, still trying to be the good Svengali and showman but his movement had flowered and wilted, and its audience had moved on for titillating entertainment elsewhere. Les Incohérents would be momentarily ressurected stateside in 1919 when Marcel Duchamp appropriated the Mona Lisa image, but this time, in place of Sabeck’s pipe, she now sported a moustache.

So little of the movement’s works is thought to have survived, that when the Musée d’Orsay devoted a retrospective to the Incoherent Arts in 1992, it was only able to exhibit archival documents and press clippings. Thousands of works produced by hundreds of artists during the movement’s zenith had all disappeared. Even by the 1930s, surrealists like André Breton, who often spoke about the Incoherents, had never seen their works.

With few traces of its existence, the movement was practically a lost legend; but more than a century later, unexpectedly in early 2021, seventeen important works attributed to the Incoherent Arts exhibitions were discovered in an old trunk. Unearthed amongst the storage of a private home near Paris, the large trunk full of a “jumble of documents, drawings, objects wrapped in rags,” included one work which has since been identified as the first monochrome in the history of art.

Discovered in the trunk
Discovered in the trunk: “La tortue et les deux canards, d’après Lafontaine (Molière)”/ Exposition des Arts Incohérents, 1884
Discovered in the trunk: signed GIEFFE (Jules Foloppe)

Another important find amongst the trunk’s contents was a piece of green cab curtain suspended from a wooden cylinder created by Alphonse Allais, given a title that roughly translates to “Pimps still in the prime of life and their stomachs in the grass drink absinthe“. To the untrained eye, it might look like just an old swatch of antique fabric, but the piece actually predates the Dada movement’s “readymade” philosophy, a term coined by Marcel Duchamp to describe works of art he made from manufactured objects, such as his famous Bottle Rack (1915), the iconic porcelain urinal he titled Fountain (1917) and Bicycle Wheel (1913).

Discovered in the trunk: 1897 Green cab curtain by Alphonse Allais, “Des souteneurs, encore dans la force de l’âge et le ventre dans l’herbe, boivent de l’absinthe” © Galerie Johann Naldi

Unaware of the mysterious trunk’s value or significance, the homeowners were unable to identify its original owner – perhaps a co-organiser of Les Incohérents, one of the movement’s artists, or an early collector? Dealer and art expert, Johann Naldi, is still searching for answers while planning to present his findings to the public at the end of 2021, when the collection is also expected to go up for sale as a single lot. The Musée d’Orsay is rumoured to be a likely buyer.

And yet for such a historic find, bringing this collection to the world’s stage could be far more problematic that some would probably hope having just uncovered a missing link in the history of modern art. The problem being; the collection’s centrepiece, a canvas entirely painted in black, now identified as art history’s first monochrome, entitled “Combat de Nègres dans la Nuit“, which translates to “Negroes Fighting in a Cellar at Night”.

Combat de Nègres pendant la nuit (as seen from the back) © Galerie Johann Naldi

The provocative “joke” painting by the poet Paul Bilhaud, exhibited at the very first ‘Incohérent’ art exhibition in 1882 on the Champs Elysées, was thought to be lost forever. And now here it is, having resurfaced nearly 140 years later, facing a very different 21st century audience in the wake of a global racial reckoning.

Perhaps tellingly, the international press has been uncharacteristically slow to pick up a story about the rediscovery of an entire art movement hidden inside a trunk. Mainstream newspaper Le Monde however, has followed the story among other French art world publications, describing Paul Bilhaud’s historic monochrome as the collection’s most significant attraction. Meanwhile, the French Ministry of Culture has declared the collective discovery a “national treasure”. Disappointingly, we found that the French media coverage thus far has notably and consistently avoided any acknowledgement of the inevitable outcry that would likely ensue were a racist artwork disguised as humour to find its way into a public museum today and be celebrated as a national treasure.

The rediscovered works were briefly exhibited at a small gallery in Paris in Feburary 2021 © Le Figaro

As a conceptual piece, it is decades ahead of its time, which is where experts no doubt find the majority of the work’s merit. But is it worth elevating as the movement’s pièce de résistance or better used to reopen the conversation about what we consider art? It’s possible these issues are being raised behind the scenes before the collection is presented on a larger international stage.

In many ways, the Incoherents did create flickers of the avant-garde before the avant-garde. The movement momentarily released the public perception of the arts from the confines of its establishment, but it was Dada that actually managed to break the mould of previous centuries’ art traditions. Where the Dadaist created art for the mind, Les Incohérents was perhaps more of an amuse-bouche; a teaser of things to come. Now it’s our turn again to decide what to celebrate as art for public consumption.

Watch the Tate Modern Restore Mark Rothko’s Vandalized Painting, Black on Maroon: 18 Months of Work Condensed Into 17 Minutes



Here is a video and article from the site Open Culture. It relates to what I have written previously about art vandalism and the harsh treatment of it’s less famous perpetrators, especially as it is seen as real artistic expression by some major World artists, particularly Chinese dissident Ai Weiwei. It raises real issues of cognitive dissonance in how art is viewed, commodified and fetishized by modern capitalistic society.

“The people who weep before my pictures are having the same religious experience I had when I painted them. And if you, as you say, are moved only by their color relationship, then you miss the point.” — Mark Rothko

In 2012, a Russian artist calling himself Vladimir Umanets wrote his name and the words “A potential piece of yellowism” in black marker on the corner of Mark Rothko’s 1958 canvas Black on Maroon. The damage to the painting, housed at the Tate Modern since 1970, was substantial, and it turned out to be one of the museum’s most challenging restoration projects, as well as one of its most successful — “far more successful than any of us dared hope,” said Tate director Nicholas Serota. The painting went back on display in May of 2014.

Due to Rothko’s layered technique, the painting’s “surface is really delicate and it turned out that most of the solvent systems that could dissolve and remove the ink could potentially damage the painting as well.” Patricia Smithen, the Tate’s head of conservation, told The Guardian. The video above from the museum shows the art and science that went into restoring the famous work, an eighteen-month-long process that involved some reverse engineering from a canvas donated by the Rothko family.

Black on Maroon seemed like an odd choice for a protest, as a blogger at Art History Abroad wrote the following day: “‘Why Rothko?’. His paintings [are] often criticised by those who don’t favour their abstraction, but rarely deemed politically or socially motivated to a point that they might provoke vandalism.” The presence of Black on Maroon and other Seagram Murals at the Tate, in fact, mark an act of protest by Rothko himself (who committed suicide the day the paintings arrived at the London museum).

The Seagram Murals were originally commissioned for the Four Seasons restaurant in the Seagram building in New York, designed by Mies van der Rohe and Philip Johnson. Seven paintings were commissioned, Rothko made 30. He reportedly told Harper’s editor John Fischer he wanted to create “something that will ruin the appetite of every son-of-a-bitch who ever eats in that room.” When he finally got the chance to dine at the completed restaurant, he was disgusted, withdrew his work, and returned his commission, writing, “it seemed clear to me at once that the two were not for each other.” He spent the next decade thinking about how and where to display the paintings.

Umanets did not seem to care much about the history of the murals in the Tate’s Rothko Room and claims his choice had no meaning. “I didn’t single out Rothko to make my statement,” he wrote in a public letter of apology published after he spent a year and a half in prison. “I would have done the same had the artist been Damien Hirst or Tracey Emin. It was a spontaneous decision and nothing personal.” Likewise, his Dada-esqe “Manifesto of Yellowism” outlines a program with a distinct lack of concern for specificity and a vaguely satirical desire to flatten art into one color, one purpose, one meaning.

Even as he publicly abjured his act of protest (maybe by order of the court?), Umanets also expressed a genuine concern for the future of art, “Art has become a business, which appears to serve only the needs of the art market. As a result the art world no longer has radical thinkers and polemicists willing to scythe new and different pathways. Everyone is playing safe.” He might have made his point more clearly by going after Jeff Koons. Rothko was a radical thinker, and his Seagram Murals represent a final refusal to compromise with the demands of the art market.

Black on Maroon by Mark Rothko

Black on Maroon is a large unframed oil painting on a horizontally orientated rectangular canvas. The base colour of the painting is a deep maroon. As is suggested by the work’s title, this is overlaid with a large black rectangle, which in turn encloses two slimmer, vertical maroon rectangles, suggesting a window-like structure. The black paint forms a solid block of colour but the edges are feathered, blurring into the areas of maroon. Different pigments have been used within the maroon, blending the colour from a deep wine to a muted mauve with accents of red. This changing tone gives a sense of depth in an otherwise abstract composition.

Black on Maroon was painted by the abstract expressionist artist Mark Rothko. He is best known, alongside fellow Americans Barnett Newman and Robert Motherwell, as a pioneer of colour field painting. The movement was characterised by simplified compositions of unbroken colour, which produced a flat picture plane. Black on Maroon was painted on a single sheet of tightly stretched cotton duck canvas. The canvas was primed with a base coat of maroon paint made from powder pigments mixed into rabbit skin glue. The glue within the paint shrank as it dried, giving the painting’s surface its matt finish. Onto the base Rothko added a second coat that he subsequently scraped away to leave a thin coating of colour. The black paint was then added in fast, broken brushstrokes, using a large commercial decorator’s brush. With broad sweeping gestures Rothko spread the paint onto the canvas surface, muddying the edges between the blocks of colour, creating a sense of movement and depth. Accents of red acrylic paint were dabbed onto the lower left corner. With time these have become more apparent as the pigments within the maroon portion of the canvas have faded at different rates.

In early 1958 Rothko was commissioned to paint a series of murals for the exclusive Four Seasons restaurant in the Seagram Building in New York, designed by Mies van der Rohe and Philip Johnson. Rothko was interested in the possibility of having a lasting setting for his paintings to be seen as a group. He wanted to create an encompassing environment of the sort he had encountered when visiting Michelangelo’s vestibule in the Laurentian Library in Florence in 1950 and again in 1959:

I was much influenced subconsciously by Michelangelo’s walls in the staircase room of the Medicean Library in Florence. He achieved just the kind of feeling I’m after – he makes the viewers feel that they are trapped in a room where all the doors and windows are bricked up, so that all they can do is butt their heads forever against the wall.
(Quoted in Breslin 2012, p.400.)

Rothko started work on the Seagram commission in a large new studio, which allowed him to simulate the restaurant’s private dining room. Between 1958 and 1959 Rothko created three series of paintings, but was unsatisfied with the first and sold these paintings as individual panels. In the second and third series Rothko experimented with varying permutations of the floating window frame and moved towards a more sombre colour palette, to counter the perception that his work was decorative. Black on Maroon belongs to the second series. By the time Rothko had completed these works he had developed doubts about the appropriateness of the restaurant setting, which led to his withdrawal from the commission. However, this group of works is still referred to as the ‘Seagram Murals’.

The works were shown at Rothko’s 1961 retrospective at the Whitechapel Art Gallery in London, and in 1965 Norman Reid, then Director of Tate, approached Rothko about extending his representation in the gallery’s collection. Rothko suggested a group of paintings from the ‘Seagram Murals’, to be displayed in a dedicated room. Black on Maroon was the first painting to be donated in 1968, although it was known as Sketch for ‘Mural No. 6’ or Two Openings in Black Over Wine. The following year Reid provided Rothko with a small cardboard maquette of the designated gallery space to finalise his selection and propose a hang. (This maquette is now in Tate’s Archive, TGA 872, and is reproduced in Borchardt-Hume 2008, pp.143–5.) Rothko then donated eight further paintings and the title of Black on Maroon was brought in line with the rest of the group (Tate T01163T01170), four of which are also titled Black on Maroon and four Red on Maroon (Tate T01163–T01170). The ‘Seagram Murals’ have since been displayed almost continuously at Tate, albeit in different arrangements, in what is commonly termed the ‘Rothko Room’ (for installation views see Borchardt-Hume 2008, pp.98, 142).

Statement by Vladimir Umanets

Back in 2012 I made a mistake. I wanted to change the art world by introducing Yellowism – an autonomous phenomenon in contemporary visual culture – to the people. But defacing Mark Rothko’s Black on Maroon at the Tate Modern was not the right way of going about it.

First, it was wrong to deface the work of a fellow artist, more poignantly a piece by Rothko, whose work and ethos I greatly admire. In the words of Oscar Wilde, “Yet each man kills the thing he loves.” I didn’t single out Rothko to make my statement; I would have done the same had the artist been Damien Hirst or Tracey Emin. It was a spontaneous decision and nothing personal.Advertisement

Second, my actions were wrong because they served not only to heap ridicule upon myself, but also to turn the public against Yellowism. It doesn’t matter how important one believes one’s ideas to be, nor how genuine one’s intentions are, it is unacceptable to deface someone’s property without permission. What I did was selfish. My act has hurt many art enthusiasts and I deeply regret it.

I spent a year and a half in prison, in which time the British public has paid huge restoration costs, and Yellowism has became associated with crime. While doing time I tried to be as constructive as possible, making drafts and notes on art, and studying British culture. After being released, I realised that as long as one’s health is good, and one is able to live freely, the problems we face, big or small, are things that everyone has to go through and there is no need to sweat the small stuff.

Notwithstanding the negative repercussions of my actions, I believe I can use this valuable experience for good. For example, I think it is important to comment on the contemporary art world as it stands today, which to my mind isn’t good.

Contemporary artists simply produce things which aren’t creative in their essence or spirit. Every work is a duplicate of a previous piece. It’s like dealing with exactly the same work only in different variations. The graphic designer Neville Brody once compared this condition to that of using the ingredients of different colours, shapes and sizes, where in fact real creativity is missing.

Our generation has become more productive but less effectual in the visual language that we use. Maybe because of the demands of the market, artists have lost genuine creativity. Where are the new art movements? Where lies the voices of visceral dissent and thirst for change? Art has become a business, which appears to serve only the needs of the art market. As a result the art world no longer has radical thinkers and polemicists willing to scythe new and different pathways. Everyone is playing safe.

Yellowism was established to confront this issue. I still believe that the concept of Yellowism is apposite, and for me, it is a tool that can bring about necessary change in visual culture. It shows that any intellectual or even emotional messages can be easily changed and reversed. Using very primitive and absurd examples of flattening all the meaning into a yellow colour, Yellowism shows in a very direct way that creativity in its pure form has completely vanished. That said, Yellowism cannot be used as an excuse to scribble on someone else’s art.

From this whole farrago, I have gained a valuable experience and learned an expensive lesson. I offer my sincere apologies to the Rothko family, to art enthusiasts and to the British public. I am very glad that the restoration project has finished, and visitors can enjoy Rothko’s masterpiece again.

The Guardian Thu 15 May 2014

Further reading
Simon Wilson, Tate Gallery: An Illustrated Companion, London 1991.
Achim Borchardt-Hume (ed.), Rothko: The Late Series, exhibition catalogue, Tate Modern, London 2008, reproduced pp.114–15.
James Breslin, Mark Rothko: A Biography, Chicago 2012.

Phoebe Roberts
May 2016

Supported by the Terra Foundation for American Art.

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Josh Jones is a writer and musician based in Durham, NC. Follow him at @jdmagness

‘Yellowism’ Explained!

I found this blog when looking for images of Duchamp and decided to copy and post it here. It links to my ‘Vandalising Rothko’ piece and at the time I had no idea what Yellowism was! I found it very interesting so I reposted it in full. It is clear that Vladimir Umanets was very influenced by Duchamp. I want to make it clear that I do not necessarily agree with what’s written here, I’m not sure I can even understand it! However, I believe that Umanets was motivated by a strong force and the question “What Is Art For?” is still a valid pursuit. He showed courage and commitment to do what he did but I’m not convinced by his philosophy at this stage.

Here’s an interesting post from Interdome about the treatment of Umanets i.e. giving him a two year prison sentence for defacing the Rothko:

As a case study, let’s look at Ai’s Dropping a Han Dynasty Urn.

On the surface level, the photo set appears to mock artistic fetishism: Ai looks like he could not possibly give a fuck as he lets the valuable artifact shatter on the ground. There’s a sublime disregard in the pictures; it’s art against art like Kruger’s sentences are ads against ads. But as an artist, Ai can’t destroy art, he can only make more. From one urn, he gets three pictures. If I went into the Hirshhorn, grabbed one of the photos off the wall, and let it fall to ground like I didn’t give a fuck, I would be arrested and taken to jail. It’s only freedom of expression if you break something you own, otherwise it’s vandalism.

One true vandal learned this lesson (or taught it) very publicly when Vladimir Umanets was sentenced to two years in prison for writing “a potential work of yellowism” on a Mark Rothko painting in London’s Tate Modern. Yellowism is the idea that if anything can become art regardless of its use value, then we could imagine a third category of stuff past art, in light of which the art/non-art distinction dissolves. Both are equally potential works of yellowism, just like a soup can and a urinal are equally art objects. Umanets writing “a potential work of yellowism” on a Rothko is the same as Duchamp Sharpie-ing “a potential work of art” on a toilet while he takes a piss. Except Umanets isn’t an artist. We know he’s not an artist because he’s in jail in England, and England, Ai would remind us, has freedom of expression.

Umanets wasn’t looking for freedom of expression, but freedom from expression, out from under the artistic injunction to replace what you destroy. He wanted to break without buying, but that’s not in liberalism’s deal. And no one cries for a vandal.

Because Umanets is a vandal and not an artist, there won’t be any complaints from the U.S. State Department. Because this is England and not Russia, there won’t be a Human Rights Watch report, as there was for the band Pussy Riot when they were arrested for trespassing. Even anti-capitalist arts writers called for his head on a platter.

Anonymous asked: FUCK OFF PLEASE

x

29 Mar 2013 / 0 notes

►► The Authors of the Death
by Marcin Lodyga

When looking from art perspective, one can say that yellowism is a dead territory where the richness of meanings and interpretations is reduced to one – to yellow. But one needs to remember that yellowists don’t announce the death of art. Art is and will be alive forever. They rather say that yellowism is dead, inert, homogeneous mass without creativity. Authors of the manifesto and definition of yellowism are the authors of the death – yellowists are the authors of a single interpretation. This death is positioned outside of art, like mirror.

Roland Barthes in “The Death of the Author” says: “To give a text an Author” and assign a single, corresponding interpretation to it “is to impose a limit on that text.” Barthes argues against the method of reading that relies on aspects of the author’s identity — their political views, historical context, religion, ethnicity, psychology, or other biographical or personal attributes — to distill meaning from the author’s work. Yellowists want to impose a limit on the text, on art, and on ordinary reality too, but not by giving a “text” an author. Paraphrasing Barthes I say: To give a “text” a YELLOW and assign a single, corresponding interpretation to it is to impose a limit on the text. Barthes demands the death of the author (author disappears) because the author’s identity limits the text, the reading. In yellowism case author also disappears and yellow – the necessary “limitation” appears instead of the author.

Inside yellowism the artistic kingdom of meanings and interpretations is erased together with the author. It doesn’t matter WHO made a piece of yellowism because all pieces were, are and will be about yellow only. Yellowism is permanent, boring, inert, homogeneous flat, ‘dead’ mass. Always was and always will be. Like in the forest where all the trees (meanings) ‘look’ the same – wherever you go you are in the same place anyway. A thousand kilometers left, two meters right or backwards – you are always in the same place. In yellowism the nature of the authors has “the identity of the indistinguishable forest”.

Barthes conclusion: “the birth of the reader must be ransomed by the death of the Author.” Yellowism conclusion: the death of meanings and the death of the author must be ransomed by the birth of single meaning – yellow.

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Marcin Lodyga
“Sounds from the chamber”
piece of yellowism
for public audition in yellowistic chambers only
CD / audio recording of a walk through Miroslaw Balka exhibition Gravity made in the gallery space
executed in 2013

Anonymous asked: please can you explain the relevance of all the tits and bums on this site to yellowism. Is yellowism tits and bums? is that the context everything is reduced to?

x

5 Mar 2013 / 1 note

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Anonymous asked: At least Marinetti was funny..

x

4 Mar 2013 / 1 note

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►► Luncheon on the grass
(on the grass: Arthur Danto, Roy Turner, Joseph Kosuth, Marcin Lodyga)

What makes the difference between a Brillo box and a work of art consisting of a Brillo box is a certain theory of art. It is the theory that takes it up into the world of art, and keeps it from collapsing into the real object which it is. – Arthur Danto. But to expose the irrelevance of this idea when attributed to the tradition, we have only to ask what “real object”, “Le déjeuner sur l’herbe” by Manet collapses into when the implicit theory which supported it is refuted. – ask another thinker Roy Turner (Philosophy Now magazine)

Marcin Lodyga starts: If “Le déjeuner sur l’herbe” by Manet was placed in the context of yellowism, inside a yellowistic chamber, then it would stop to be a work of art and it would become a piece of yellowism – a pure expression of yellow color in the form of Manet painting. Inside yellowism the painting by Manet is not a work of art. We have only to ask what piece of yellowism “Le déjeuner sur l’herbe” by Manet collapses into when the implicit context of yellowism which supported it is refuted. The answer: it collapses into a work of art, it becomes a work of art again, it gains its previous status.

Painting is a kind of art. If you make paintings you are already accepting (not questioning ) the nature of art. One is then accepting the nature of art to be the European tradition of a painting-sculpture dichotomy. – nervously said Joseph Kosuth (“Art After Philosophy”). Dear Joseph – Marcin replies – in the context of yellowism – which is NOT a kind of total, huge conceptual art work, as you would consider it probably, painting is not a work of art. You said: “Art is the definition of art”, I say: yellowism is the definition of yellowism.

text by Marcin Lodyga
27/02/13

The Flaneur art blog- Should Umanets really be jailed for 2 years for defacing a Rothko? #yellowism –

flaneurphotos:

New Post has been published onhttp://flaneur.me.uk/12/should-umanets-really-be-jailed-for-2-years-for-defacing-a-rothko-yellowism/

Should Umanets really be jailed for 2 years for defacing a Rothko? #yellowism

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26 Feb 2013 / Reblogged from flaneurphotos with 5 notes / yellowism

Interdome: As a case study, let’s look at Ai’s Dropping a Han Dynasty Urn. On the…

interdome:

As a case study, let’s look at Ai’s Dropping a Han Dynasty Urn.

On the surface level, the photo set appears to mock artistic fetishism: Ai looks like he could not possibly give a fuck as he lets the valuable artifact shatter on the ground. There’s a sublime disregard in the pictures;…

26 Feb 2013 / Reblogged from interdome with 4 notes / yellowism


fixedgearbikesyeah asked: NO ONE CARES

x

9 Feb 2013 / 1 note

justiceismine asked: Yellowism is neither art, nor anti-art but a cause. Some might ask if Yellowism is needed or say it’s pathetic/stupid but I say it deserves it’s place as did Jackson Pollock for example, which he did not get at his time.

x

6 Feb 2013 / 3 notes

spacecowboysparklefingers asked: No one is going to drink your yellow kool-aid. Your totalitarian snake oil ideology has been ineffectual and irrelevant since De Stijl/Neoplasticism tried it. There is no dialogue here, you won’t even respond to this with anything more than an “X”. Please don’t write on anymore Rothko’s (or any other pieces of art for that matter), they are not yours to write on, and some people really enjoy them. No one wants you here yellowism, go home.

x

6 Feb 2013 / 1 note

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Marcin Lodyga
“You can start painting again, in yellowism”
yellowistic draft
signed and dated on the front
poster printed for the occasion of Duchamp season in Barbican, London
150 x 100 cm
executed in 2013

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►► Rome outside of art
by Marcin Lodyga

Yellowism is not dadaism or neo-dadaism. If you think that yellowism is dadaism then actually you are a dadaist, because you try to devalue yellowism and make it meaningless. Dadaists were nihilists and they “promoted” nonsense. The fact that in yellowism everything means yellow leads to the wrong conclusion that everything means nothing and therefore yellowism is perceived as nihilism /dadaism. This is the big misunderstanding. The real consequence of yellowism existence is the philosophy of ONE and the vision of many different isms (existing outside of art) which can be reduced to (one) yellow-ism anyway. Although yellowism clones exist under different names – they are yellowism. In the future: many one-perspective “worlds”. Not only one “world” full of perspectives (meanings), many various subjective interpretations – like in postmodernism, especially postmodern art, but also many separate “worlds” (greenism, blueism, chairism) with one perspective each, concentrated on one meaning only. Yellowism, divided into many isms, will be positioned away from the forever developing, “organic” realm of art.

The total flattening announced by yellowists is more humanitarian than dadaism because it doesn’t leave people with nothing – inside the desert of meanings where you can watch only the wrecks and corpses of culture. Yellowists save one meaning (yellow) for everything and also they let you live in the “yellowistic totalitarian illusion of many”- you can exist in autonomous groups called greenism, blueism, chairism or skyism etc. but you will be a yellowist anyway. All roads lead to Rome. The universal Rome – the absolute truth will be always outside of art.

Dadaists are nihilists, they do not offer anything, they don’t show a new perspective, new possibilities, they replace everything with nothing. » Dada (…) wants nothing, absolutely nothing, and what it does is to make the public say ” We understand nothing, nothing, nothing “. “The Dadaists are nothing, nothing, nothing and they will surely succeed in nothing, nothing, nothing.” « 391, No. 12, Paris, March 1920 Francis Picabia who knows nothing, nothing, nothing.

Nihilists say that without absolute, universal, and transcendent values, there can be no real values at all. Friedrich Nietzsche, however, argues that the lack of such absolute values does not imply the absence of any values at all. Nietzsche “permits” the values of many different and even mutually exclusive perspectives. This is called “perspectivism” – all ideations take place from particular perspectives. This means that there are many possible conceptual schemes, or perspectives in which judgment of truth or value can be made. This leads (me) to postmodernism. Postmodernism is the consequence of Nietzsche’s perspectivism but is nihilistic. The proliferation of alternative perspectives, beliefs and values makes that postmodern society is foundationless.

This what we see in the galleries is the result of postmodernism or post-post modernism, or postpostpostmodernism, whatever. Many perspectives, many points of view, not one grand and universal but many interpretations closed inside the circle called “art”. In the future artists will resign from art, will abandon this circle. Art full of many perspectives will still exist but will be surrounded by – isms. Some artists will never leave the territory of art but there will be yellowists, greenists, chairists looking at them from outside – located in one perspective circles.

All the other isms are actually yellow-ism because, they have the same architecture, logic. Finally they can be reduced to yellowism, flattened to yellow-ism. However, people will need this totalitarian illusion of many isms, they will construct their own contexts, for example greenism,redism, chairism or godism, and they will be happy inside the isms but all the new one-meaning worlds can be always considered as yellowism.

Yellowism doesn’t replace (like dadaism) all the values with nothing, yellowism gives one sense instead of nonsense. Yellowism presents the vision of many autonomous territories around multiperspective art. Yellowism saves the ONE – whatever it is: blue, green, chair and offers the new grand philosophy of ONE.

Marcin Lodyga
18.01.2013
London

mysar: yellow posterby rasym aka. mysar

mysar:

yellow posterby rasym aka. mysar

19 Jan 2013 / Reblogged from mysar with 3 notes

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Marcin Lodyga, Khadija Davies
Portrait of Members of Art & Language with Caps, in the Style of Jackson Pollock
yellowistic draft
signed and dated 18/01/13 on the front
magazine cover, pink ink
22.4 x 28.6 cm
Executed in 2013

The authors of manifesto and definition of yellowism Marcin Łodyga and Vladimir Umanets at The British Museum in London (January 2012).
© Sylwester Kolton.

►► Discipline and punish.The birth of the black hole

Yellowists see the whole domain of reality and the whole domain of art as gigantic readymades which can be transported into the context of yellowism. Yellowism is a specific prison, a ghetto in which you are free from freedom, in which the freedom of interpretation doesn’t exist. Every content placed in this territory defines yellow color. It requires a noetic discipline. You have to respect the internal yellowism law. Yellowism is a bit like a black hole – most of the information about the matter that went into forming the black hole is lost. In the end yellowism only remembers the total mass, charge, and angular momentum. The physical form of objects and beings transported from art and reality is preserved, but all the forms carry only one, always and forever the same, identical message. You can observe that something is moving inside, you can watch pieces of yellowism free from the past and future; there is a movement but there is actually no time.

Yellowists don’t punish art, they don’t take a revenge on art or reality. Manifesto of yellowism is not a death sentence for art. Yellowists don’t destroy and don’t create. Yellowism is not vandalism and it’s not a form of creation. There is no postmodern, Derrida’s deconstruction, any destruction or creative construction inside yellowism. There is something else: flatstruction. Everything is flattened to yellow, all interpretations are ironed to one flat surface, to one meaning. The total flattening (flatstruction) is a state of permanent homogeneity. Yellowists don’t create and they don’t destroy, they make everything flat therefore, inside yellowism, deconstruction, creativity, vandalism, surrealism or fascism or anything else is flattened to one, to the expression of yellow.

Artists push the boundaries of art and are imprisoned in their seeming freedom. Yellowists are free outside of art. They resigned from art, they overstepped the boundary and the fact that everything can be about yellow gives them the almost cosmic freedom.

text by Marcin Lodyga

►► A dead animal

Today you can overstep the border, you can be a bit like Alice through the looking glass, you don’t have to, together with other artists, push the boundaries of art further anymore, now it’s time to cross it and discover the another, still unknown for many, space called yellowism. Of course, you can stay where you are and run your artistic life in harmony with the motion of postmodernism. Yellowists don’t announce the end of art; they say in manifesto: art is a forever developing whole. They don’t promote a slogan: “art is dead”, they rather say that yellowism is dead and always was dead and always will be dead. Therefore they don’t want to replace art with yellowism. They just introduce a new autonomous territory, specific environment which is parallel to the context of art. They give you a vision of time in culture when the resignation from art will be a trend. Yellowists show you the possibility of alternative existence in which the fact that you abandon art is considered as the most creative decision. It doesn’t matter what the condition of art will be after twenty or hundred years – yellowism will be still the same. Any changes and any progress around yellowism are and will be, metaphorically speaking, like a tank of formaldehyde for a dead animal.

text by Marcin Lodyga

Vandalising Rothko

The news item that interested me most in the past week is about the vandalising of a Mark Rothko canvas in the Tate gallery. The kind of outcry that this caused was quite interesting. An article by Jonathon Jones in The Guardian described it as virtually a sacrilegious act even though it’s not a religious painting. He displays a sense of awe and wonder that puts all Great Artists on a pinnacle and compares their work to some kind of deep spiritual experience. Other articles in the same paper either give a history of the grand tradition of vandalising art or described works of art that might be improved by vandalism!

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The vandalised Rothko. He writes “a potential piece of Yellowism”. But how will it become an actual piece of Yellowism? Will this improve the value of the painting as Umanets has suggested?

Included in his article Jonathon Jones expresses outrage concerning the vandalism of Michelangelo’s Pieta with a hammer. I dare say many people share this outrage and agree with the many comments on Twitter that would condemn these perpetrators to torture, death or worse. However, there as been a long history of vandalising Great works of art. I am writing this in Florence, Italy and found out before this recent act that Michelangelo’s iconic sculpture David was vandalised with a hammer shortly after it was erected. It seems that hammers, knives and machetes are the most favoured weapons of destruction for vandalising art but shotguns and sulphuric acid have also been used. The statue symbolised Florence’s republican resistance to the autocracy of the Medicis (David versus Goliath) and was seen as a legitimate target by the supporters of the aristocracy! But perhaps the biggest collective act of vandalism occured during the English Civil War when a massive amount of art work and buildings were destroyed by the Puritans. Henry VIII was quite a major perpetrator as well when he dissolved the monasteries in search of loot!

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Showing the damage done to Michelangelo’s Pieta with a hammer.

Vladimir Umanets was an unknown Pole until last week. Now he has achieved celebrity by tagging Rothko’s “Black on Maroon” at the Tate Modern. He compares himself to Marcel Duchamp who signed a urinal and presented it for exhibition in 1917 thus creating perhaps the first piece of conceptual art. He also likens himself to Damian Hurst who has signed his name to work he has not done. Umanets has said he is part of a new art movement (consisting of him and one other) called Yellowism. He expresses an appreciation of Rothko’s work who he sees as a seminal Yellowist. Now, is this guy crazy or is he making a valid point?

Duchamp famously produced a post card featuring the Mona Lisa on which he drew a moustache and goatee beard. No doubt, he would have preferred to have defaced the real picture but was either unable to or too scared of the consequences. Either way it was a controversial act that blew a giant raspberry at the art establishment and became iconic in it’s own right and later, in a parody of the conventions of classical art, was copied by Salvador Dali albeit with a different moustache. Dali had his own style in vandalism. When presented with a picture by Andy Warhol, apparently he threw it on the floor and pissed on it. Warhol remained calm and detached throughout. Perhaps he couldn’t decide whether it was a compliment or an insult!

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Duchamp’s great masterpiece!!

I think Umanets was quite brave in what he did. Witnesses say he sat quietly for a long time and then wrote on the painting with a black pen. He knew he would be caught and was ready with his explanation. Unfortunately, he either hasn’t said (or it hasn’t been reported) what Yellowism actually is. This would make it more meaningful like the anti-war protest perpetrated on Picasso’s Guernica. Defacing Great works of art will always get you attention and will guarantee you a place in history (although maybe for all the wrong reasons)!

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“Lies all Lies” written on Picasso’s Guernica. This is a strange protest considering the painting is already anti -war. Why didn’t he pick a painting that glorified war of which there are many?

Another remarkable case of vandalism was when suffragette Mary Richardson attacked Rokeby’s Venus with a meat cleaver. This actually became a picture in itself. She was drawing attention to the hunger strike of Mrs. Pankhurst that was happening at the time. Considering the subject matter of the painting it could also been seen as an act of proto-feminism.

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Mary Richardson being apprehended at the National Gallery, London after attacking Rokesby’s Venus with a meat cleaver.

Personally, my favourite piece of art vandalism is when two Chinese students stripped to the waist and had a pillow fight on Tracy Emin’s Bed. Although, in this case, a more effective piece of vandalism would be if someone sneaked in and tidied it up and washed the sheets. Now that would be hilarious!

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Bouncing on Tracy Emin’s bed!