If modern art has taught us anything, it is that anything can be considered art. Picasso’s and Braque’s curious peeling newspaper collages of the 1910s spring to mind as the opening act for the ‘Modern Art’ movement. It was at this point in time, in the early 20th century where ‘real’ art – the academic 19th century kind, with all its airs and graces and establishment-imposed ‘rules’ – and this new lighter, less formal and somewhat random approach, parted ways. Modern Art as we perceive it was arguably launched by the quirky and wonderfully chaotic Dada movement that took root in central Europe around 1910 and flowered in New York in the early 1920s, causing a somewhat profound ruffling of the feathers of the status quo. And whilst we now see Dada as revolutionary, it was uncanny to discover that Dada had a look-a-like predecessor – not a direct ancestor, mind you, more like a forgotten uncle. ‘Les Incohérents’ was a short-lived French art movement that originated from Montmartre in Paris in the 1880s. Unconcerned with the intellectual, political or spiritual facets of the arts (which Dada would address a mere 20 years later), they did, however, attempt to question through satire and ridicule, what exactly ‘art’ was, who it was intended for and why on earth it had to be so darn square.
Paris in the 1880s was the capital of a flourishing world empire, serious and secure. Perhaps it could afford some cultural introspection and self-analysis, if only for its own entertainment? If beauty is in the eye of the beholder, then the Incoherents movement had a point: why restrict the arts, visual, music or dance world to the same old tedious and traditional offerings? Why not open it up to fun, new rules and new media?
Photo card – FECAMP – Cavalcade de Fécamp -Cabanon des Incohérents
As a small group of self-publicists, Les Incohérents were fed up with the stale and rather dull version of the-then established Arts world and wanted to entice the public with an alternative and more joyful view on art and life.
Playful, ingenious, ridiculous and entertaining, the Incoherent’s message was delivered through social amusement of the public, not unlike today’s social media content. This was to be an art for all, not just for a chosen few intellectuals. There’s indeed nothing new under the sun: from the graffitied walls of Pompeii to the current explosion of self-indulgent imagery on the likes of Facebook and Instagram, it’s human nature to tease and tinker with mainstream messages and offer an alternative opinion.
Mona Lisa fumant la pipe by Sapeck (AKA Eugène Bataille)
The Mona Lisa of the movement is quite literally, the Mona Lisa herself, enjoying her long clay pipe. Mona Lisa fumant la pipe created by the artist Sapeck (AKA Eugène Bataille) in 1883, is perhaps Les Incohérents’ most iconic identity piece. The crude application of the pipe and its smoke rings, shatters the reverence of the historic image, and let’s face it, Sapeck’s subject is clearly far more relaxed than Leonardo’s. No longer part of an exclusive private collection or purely the intellectual property of the elite, street art was now there for all to enjoy. Technological developments in printing and photography allowed ease of artistic appropriation of established iconic images and masterpieces. Contributors of the Incoherents movement continued to manipulate and distort all aspects of the Arts, from dance to opera, from poster art to photography in an attempt to provoke and rewrite the rules as to what ‘art’ was and who it was for.
The founder and leader of the movement was Jules Lévy, a Parisian writer, publisher and founder of a wine-loving literary club out of Montmartre during the Belle Epoque called Les Hydropathes, which had fizzled out in 1880. Working in newspapers of the day and familiar with volume printing and understanding the public’s appetite for news, in an anti-establishment move, Levy had decided to throw a public ‘exhibition of drawings by people who could not draw’. Billed as a charity event, the contributors could present works in a public forum. This was the first ‘Incohérent’ art exhibition, held on July 13th 1882 on the Champs Elysées. Appropriately, in true Incohérents style, the Champs Elysées show was extravagantly lit by candlelight due to a gas outage. A profusion of works were shown; drawings of all types, paintings littered with alternative and radical subject matter, miscellaneous sculpture and objects in all mediums and forms. These consisted of nonsensical, irrational and bizarre imagery, all engineered to question, provoke, engage and get a laugh from the public.
The success of the Champs Elysées event prompted Lévy to run a second show from his own tiny attic apartment in October 1882 which attracted some 2,000 people including Édouard Manet, Auguste Renoir, Camille Pissarro, and Richard Wagner. Imagine the art world’s most famous artists and critics crowded together to see over 150 works in a chambre de bonne (Paris’ matchbox apartments reserved for domestic workers). A stark contrast to the pomp and elitism of the prestigious art ‘Salon’ and its official circuits, it was nothing short of a parody. One academic called the radical counter-salon “an attack on art”.
The sober scene of a typical Paris art salon at the Champs Elysées in 1881
The public was actively invited to engage with this new art through the mocking and mannering of old icons. To say they were intrigued and amused is an understatement. They were gagging for more. Masked balls and cabarets were advertised across the city as the vehicle for delivering their message, attracting the public to a variety of venues and experiences where a jumble of different media, random objects, miscellaneous artefacts, scratchings, pastings and other weird and wonderful objects would be exhibited. A sort of arts ‘rave’ of the day.
Les Incohérents, whether it was a ball or a happening or an exhibition, became a ‘must do and see’ event in the Parisian cultural calendar. October 1883 saw the first official exhibition of Incoherent art at the Galerie Vivienne in the heart of Paris. This show and all their future events would be run for charity, with the guidelines ‘All works are allowed, the serious works and obscene excepted’. The show was an Aladdin’s Cave of absurdities, parodies and pictorial puns and was furnished with a formal catalogue of the works, giving us some idea today of just how bizarre the content was. A whopping 20,000-plus enthusiasts visited the exhibition that October.
The next year, the Incohérents were again at Galerie Vivienne with yet more artful amusements. This time the catalogue, now effectively their manifesto, was lavishly illustrated with engravings of the peculiar works. The invitation card showed a ghostly broom-wielding dancer chasing blackbirds, perhaps an allegory for ‘out with the old and in with the new!’ The newspapers relished the event and as for the public, nothing could gratify their insatiable appetite for ‘incohérent art’.
La femme sans visage de Marc Sonal, Cruelle énigme, Catalogue des arts incohérents, 1884
Les Incohérents gave the Parisian public and celebrities of the day a chaotic and absurd serving of the visual arts, a barrage of eclectic offerings and experiences. Whilst never shocking nor challenging, the events were joyfully anticipated and was very much ‘a thing’ to attend and be seen attending in the Paris of the 1880s. But by the end of the decade, the success of the movement was catching up with Lévy. Accused of commercially exploiting both his artistic contributors and his public, the press began to describe him as a new form of the establishment, ‘the official unofficial Incoherent’. To add insult to injury, other enterprises in Paris started to cash-in on the branding, badging new cafes and titling magazines with the movement’s name and likeness
In order to distance himself from his accusers, Lévy organised a masked funeral ball at the Folies-Bergère nightspot to mark the end of the movement. In 1891, Levy tried to relaunch the movement with a new magazine, ‘Folies-Bergère’, but this also struggled to capture public attention. One last exhibition in 1893 was described this time by a critical press as ‘all that is outdated, outmoded. Inconsistency joined decadence, decay and other jokes with or without handles in the bag of old-fashioned chiffes’. Lévy plodded on until 1896, still trying to be the good Svengali and showman but his movement had flowered and wilted, and its audience had moved on for titillating entertainment elsewhere. Les Incohérents would be momentarily ressurected stateside in 1919 when Marcel Duchamp appropriated the Mona Lisa image, but this time, in place of Sabeck’s pipe, she now sported a moustache.
So little of the movement’s works is thought to have survived, that when the Musée d’Orsay devoted a retrospective to the Incoherent Arts in 1992, it was only able to exhibit archival documents and press clippings. Thousands of works produced by hundreds of artists during the movement’s zenith had all disappeared. Even by the 1930s, surrealists like André Breton, who often spoke about the Incoherents, had never seen their works.
With few traces of its existence, the movement was practically a lost legend; but more than a century later, unexpectedly in early 2021, seventeen important works attributed to the Incoherent Arts exhibitions were discovered in an old trunk. Unearthed amongst the storage of a private home near Paris, the large trunk full of a “jumble of documents, drawings, objects wrapped in rags,” included one work which has since been identified as the first monochrome in the history of art.
Discovered in the trunkDiscovered in the trunk: “La tortue et les deux canards, d’après Lafontaine (Molière)”/ Exposition des Arts Incohérents, 1884Discovered in the trunk: signed GIEFFE (Jules Foloppe)
Another important find amongst the trunk’s contents was a piece of green cab curtain suspended from a wooden cylinder created by Alphonse Allais, given a title that roughly translates to “Pimps still in the prime of life and their stomachs in the grass drink absinthe“. To the untrained eye, it might look like just an old swatch of antique fabric, but the piece actually predates the Dada movement’s “readymade” philosophy, a term coined by Marcel Duchamp to describe works of art he made from manufactured objects, such as his famous Bottle Rack (1915), the iconic porcelain urinal he titled Fountain (1917) and Bicycle Wheel (1913).
Unaware of the mysterious trunk’s value or significance, the homeowners were unable to identify its original owner – perhaps a co-organiser of Les Incohérents, one of the movement’s artists, or an early collector? Dealer and art expert, Johann Naldi, is still searching for answers while planning to present his findings to the public at the end of 2021, when the collection is also expected to go up for sale as a single lot. The Musée d’Orsay is rumoured to be a likely buyer.
And yet for such a historic find, bringing this collection to the world’s stage could be far more problematic that some would probably hope having just uncovered a missing link in the history of modern art. The problem being; the collection’s centrepiece, a canvas entirely painted in black, now identified as art history’s first monochrome, entitled “Combat de Nègres dans la Nuit“, which translates to “Negroes Fighting in a Cellar at Night”.
The provocative “joke” painting by the poet Paul Bilhaud, exhibited at the very first ‘Incohérent’ art exhibition in 1882 on the Champs Elysées, was thought to be lost forever. And now here it is, having resurfaced nearly 140 years later, facing a very different 21st century audience in the wake of a global racial reckoning.
Perhaps tellingly, the international press has been uncharacteristically slow to pick up a story about the rediscovery of an entire art movement hidden inside a trunk. Mainstream newspaper Le Monde however, has followed the story among other French art world publications, describing Paul Bilhaud’s historic monochrome as the collection’s most significant attraction. Meanwhile, the French Ministry of Culture has declared the collective discovery a “national treasure”. Disappointingly, we found that the French media coverage thus far has notably and consistently avoided any acknowledgement of the inevitable outcry that would likely ensue were a racist artwork disguised as humour to find its way into a public museum today and be celebrated as a national treasure.
As a conceptual piece, it is decades ahead of its time, which is where experts no doubt find the majority of the work’s merit. But is it worth elevating as the movement’s pièce de résistance or better used to reopen the conversation about what we consider art? It’s possible these issues are being raised behind the scenes before the collection is presented on a larger international stage.
In many ways, the Incoherents did create flickers of the avant-garde before the avant-garde. The movement momentarily released the public perception of the arts from the confines of its establishment, but it was Dada that actually managed to break the mould of previous centuries’ art traditions. Where the Dadaist created art for the mind, Les Incohérents was perhaps more of an amuse-bouche; a teaser of things to come. Now it’s our turn again to decide what to celebrate as art for public consumption.
“The situationists were bent on discovering the absolute ability to criticize anyone, anywhere — without restraint, without the pull of alliances, and without self-satisfaction. And they were bent on turning that criticism into event.”
I first became intrigued with the Situationist International in 1979, when I struggled through “Le Bruit et la Fureur,” one of the anonymous lead articles in the first issue of the journal Internationale Situationniste. The writer reviewed the exploits of artistic rebels in the postwar West as if such matters had real political consequences, and then said this: “The rotten egg smell exuded by the idea of God envelops the mystical cretins of the American ‘Beat Generation,’ and is not even entirely absent from the declarations of the Angry Young Men… They have simply come to change their opinions about a few social conventions without even noticing the whole change of terrain of all cultural activity so evident in every avant-garde tendency of this century. The Angry Young Men are in fact particularly reactionary in their attribution of a privileged, redemptive value to the practice of literature: they are defending a mystification that was denounced in Europe around 1920 and whose survival today is of greater counterrevolutionary significance than that of the British Crown.”
Mystical cretins… finally, I thought (forgetting the date of the publication before me), someone has cut through the suburban cul-de-sac that passed for cultural rebellion in the 1950s. But this wasn’t “finally” — it was 1958, in a sober, carefully printed magazine (oddly illustrated with captionless photos of women in bathing suits), in an article that concluded: “If we are not surrealists it is because we don’t want to be bored… Decrepit surrealism, raging and ill-informed youth, well-off adolescent rebels lacking perspective but far from lacking a cause — boredom is what they all have in common. The situationists will execute the judgment contemporary leisure is pronouncing against itself.”
Strange stuff — almost mystifying for an American — but there was a power in the prose that was even more seductive than the hard-nosed dismissal of the Beat generation. This was the situationist style — what one commentator called “a rather irritating form of hermetic terrorism,” a judgment situationist Raoul Vaneigem would quote with approval. Over the next decade it never really changed, but only became more seductive and more hard-nosed, because it discovered more seductive and hard-nosed opponents. Beginning with the notion that modern life was boring and therefore wrong, the situationists sought out every manifestation of alienation and domination and every manifestation of the opposition produced by alienation and domination. They turned out original analyses of the former (whether it was the Kennedy-era fallout shelter program in “The Geopolitics of Hibernation” — what a title! — or the Chinese cultural revolution in “The Explosion Point of Ideology in China”) and mercilessly criticized the timidity and limits of the latter. In every case they tried to link specifics to a totality — why was the world struggling to turn itself inside out, and how could it be made to do so? What were the real sources of revolution in postwar society, and how were they different from any that had come before?
The Situationist International Anthology contains pre-SI documents, 250 pages of material from the situationist journal, May 1968 documents, two filmscripts, and far more, stretching from 1953, four years before the Situationist International was formed, to 1971, a year before its formal dissolution. It is exhilarating to read this book — to confront a group that was determined to make enemies, burn bridges, deny itself the rewards of celebrity, to find and maintain its own voice in a world where, it seemed, all other voices of cultural or political resistance were either cravenly compromised or so lacking in consciousness they did not even recognize their compromises.
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The attack on the Beat Generation and the Angry Young Men — in 1958, it is worth remembering, considered in the English-speaking world the very summa of “anti-Establishment” negation — was an opening round in a struggle the situationists thought was already going on, and a move toward a situation they meant to construct. “Our ideas are in everyone’s mind,” they would say more than once over the next 10 years. They meant that their ideas for a different world were in everyone’s mind as desires, but not yet as ideas. Their project was to expose the emptiness of everyday life in the modern world and to make the link between desire and idea real. They meant to make that link so real it would be acted upon by almost everyone, since in the modern world, in the affluent capitalist West and the bureaucratic state-capitalist East, the split between desire and idea was part of almost everyone’s life.
Throughout the next decade, the situationists argued that the alienation which in the 19th century was rooted in production had, in the 20th century, become rooted in consumption. Consumption had come to define happiness and to suppress all other possibilities of freedom and selfhood. Lenin had written that under communism everyone would become an employee of the state; that was no less capitalism than the Western version, in which everyone was first and foremost a member of an economy based in commodities. The cutting edge of the present-day contradiction — that place where the way of life almost everyone took for granted grated most harshly against what life promised and what it delivered — was as much leisure as work. This meant the concepts behind “culture” were as much at stake as the ideas behind industry.
Culture, the situationists thought, was “the Northwest Passage” to a superseding of the dominant society. This was where they started; this was the significance of their attack on the Beat generation. It was a means to a far more powerful attack on the nature of modern society itself: on the division of labor, the fragmentation of work and thought, the manner in which the material success of modern life had leaped over all questions of the quality of life, in which “the struggle against poverty… [had] overshot its ultimate goal, the liberation of man from material cares,” and produced a world in which, “faced with the alternative of love or a garbage disposal unit, young people of all countries have chosen the garbage disposal unit.”
I have presented a bare outline of the situationist perspective, but perhaps more important for a reader in 1982 is the use the situationists made of that perspective. Unlike many with whom they shared certain notions — Norman Mailer, the Marxist sociologist Henri Lefebvre, the gauchiste review Socialisme ou Barbarie — the situationists were bent on discovering the absolute ability to criticize anyone, anywhere — without restraint, without the pull of alliances, and without self-satisfaction. And they were bent on turning that criticism into events.
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The situationists thought of themselves as avant-garde revolutionaries, linked as clearly to dada as to Marx. One could trace them back to Saint-Just — the 22-year-old who arrived in Paris in 1789 with a blasphemous epic poem, Organt (an account of the raping of nuns and of endless sexual adventures), and became the coldest, most romantic, most brilliant, most tragic administrator of the Terror. Prosecutor of Louis XVI, he gave his head to the same guillotine a year later.
More directly, situationist thinking began in Paris in the early 1950s, when Guy Debord and a few other members of the Lettrist International — a group, known mostly to itself, which had split off from the Lettrists, a tiny, postwar neodada movement of anti-art intellectuals and students — devoted themselves to dérives: to drifting through the city for days, weeks, even months at a time, looking for what they called the city’s psychogeography. They meant to find signs of what lettrist Ivan Chtcheglov called “forgotten desires” — images of play, eccentricity, secret rebellion, creativity, and negation. That led them into the Paris catacombs, where they sometimes spent the night. They looked for images of refusal, or for images society had itself refused, hidden, suppressed, or “recuperated” — images of refusal, nihilism, or freedom that society had taken back into itself, co-opted or rehabilitated, isolated or discredited. Rooted in similar but intellectually (and physically!) far more limited surrealist expeditions of the 1920s, the dérives were a search, Guy Debord would write many years later, for the “supersession of art.” They were an attempt to fashion a new version of daily life — a new version of how people organized their wishes, pains, fears, hopes, ambitions, limits, social relationships, and identities, a process that ordinarily took place without consciousness.
The few members of the grandiosely named Lettrist International wanted to reshape daily life according to the desires discovered and affirmed by modern art. Dada, at the Cabaret Voltaire “a laboratory for the rehabilitation of everyday life” in which art as art was denounced and scattered, “wanted to suppress art without realizing it,” Debord wrote in 1967, in his book The Society of the Spectacle. “Surrealism wanted to realize art without suppressing it.” In other words, dada wanted to kill off the claim that art was superior to life and leave art for dead. Surrealism wanted to turn the impulses that led one to create art into a recreation of life, but it also wanted to maintain the production of art works. Thus surrealism ended up as just another debilitated, gallery-bound art movement, a fate dada avoided at the price of being almost completely ignored. The Lettrist International thought art had to be both suppressed as separate, special activity, and turned into life. That was the meaning of supersession, and that was the meaning of a group giving itself up to the pull of the city. It was also the meaning of the LI’s attack on art as art. Debord produced a film without images; with the Danish painter Asger Jorn, he created a book “ ‘composed entirely of prefabricated elements,’ in which the writing on each page runs in all directions and the reciprocal relations of the phrases are invariably uncompleted.” Not only was the book impossible to “read,” it featured a sandpaper jacket, so that when placed in a bookshelf it would eat other books.
In 1952, at the Ritz, the LI broke up a Charlie Chaplin press conference, part of the huge publicity campaign for Limelight. “We believe that the most urgent expression of freedom is the destruction of idols, especially when they present themselves in the name of freedom,” they explained. “The provocative tone of our leaflet was an attack against a unanimous, servile enthusiasm.” (Provocative was perhaps not the word. “No More Flat Feet,” the leaflet Debord and others scattered in the Ritz, read: “Because you [Chaplin] identified yourself with the weak and the oppressed, to attack you was to strike the weak and the oppressed, but in the shadow of your rattan cane some could already discern the policeman’s nightstick…”) The lettrist radicals practiced graffiti on the walls of Paris (one of their favorite mottoes, “Never work!,” would show up 15 years later during May 1968, and 13 years after that in Bow Wow Wow’s “W.O.R.K.,” written by Malcolm McLaren). They painted slogans on their ties, shoes, and pants, hoping to walk the streets as living examples of détournement — the diversion of an element of culture or everyday life (in this case, simply clothes) to a new and displacing purpose. The band “lived on the margins of the economy. It tended toward a role of pure consumption” — not of commodities, but “of time.”
From On the Passage of a Few Persons Through a Rather Brief Period of Time, Debord’s 1959 film on the group:
Voice 1: That which was directly lived reappears frozen in the distance, fit into the tastes and illusions of an era carried away with it.
Voice 2: The appearance of events we have not made, that others have made against us, obliges us from now on to be aware of the passage of time, its results, the transformation of our own desires into events. What differentiates the past from the present is precisely its out-of-reach objectivity; there is no more should-be; being is so consumed that it has ceased to exist. The details are already lost in the dust of time. Who was afraid of life, afraid of the night, afraid of being taken, afraid of being kept?
Voice 3: That which should be abolished continues, and we continue to wear away with it. Once again the fatigue of so many nights passed in the same way. It is a walk that has lasted a long time.
Voice 1: Really hard to drink more.
This was the search for that Northwest Passage, that unmarked alleyway from the world as it appeared to the world as it had never been, but which the art of the 20th century had promised it could be: a promise shaped in countless images of freedom to experiment with life and of freedom from the banality and tyranny of bourgeois order and bureaucratic rule. Debord and the others tried to practice, he said, “a systematic questioning of all the diversions and works of a society, a total critique of its idea of happiness.” “Our movement was not a literary school, a revitalization of expression, a modernism,” a Lettrist International publication stated in 1955, after some years of the pure consumption of time, various manifestos, numerous jail sentences for drug possession and drunk driving, suicide attempts, and all-night arguments. “We have the advantage of no longer expecting anything from known activities, known individuals, and known institutions.”
They tried to practice a radical deconditioning: to demystify their environment and the expectations they had brought to it, to escape the possibility that they would themselves recuperate their own gestures of refusal. The formation of the Situationist International — at first, in 1957, including 15 or 20 painters, writers, and architects from England, France, Algeria, Denmark, Holland, Italy, and Germany — was based on the recognition that such a project, no matter bow poorly defined or mysterious, was either a revolutionary project or it was nothing. It was a recognition that the experiments of the dérives, the attempts to discover lost intimations of real life behind the perfectly composed face of modern society, had to be transformed into a general contestation of that society, or else dissolve in bohemian solipsism.
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Born in Paris in 1931, Guy Debord was from beginning to end at the center of the Situationist International, and the editor of its journal. The Society of the Spectacle, the concise and remarkably cant-free (or cant-destroying, for that seems to be its effect) book of theory he published after 10 years of situationist activity, begins with these lines: “In societies where modern conditions of production prevail, all of life presents itself as an immense accumulation of spectacles. Everything that was lived has moved away into a representation.” Determined to destroy the claims of 20th-century social organization, Debord was echoing the first sentence of Capital: “The wealth of societies in which the capitalist mode of production prevails appears as an ‘immense collection of commodities.’ ” To complain, as French Marxist critics did, that Debord misses Marx’s qualification, “appears as,” is to miss Debord’s own apparent qualification, “presents itself as” — and to miss the point of situationist writing altogether. Debord’s qualification turned out not to be a qualification at all, but rather the basis of a theory in which a society organized as appearance can be disrupted on the field of appearance.
Debord argued that the commodity — now transmuted into “spectacle,” or seemingly natural, autonomous images communicated as the facts of life — had taken over the social function once fulfilled by religion and myth, and that appearances were now inseparable from the essential processes of alienation and domination in modern society. In 1651, the cover of Thomas Hobbes’s Leviathan presented the manifestation of a nascent bourgeois domination: a picture of a gigantic sovereign being, whose body — the body politic — was made up of countless faceless citizens. This was presented as an entirely positive image, as a utopia. In 1967, International Situationniste #11 printed an almost identical image, “Portrait of Alienation”: countless Chinese performing a card trick which produced the gigantic face of Mao Zedong.
If society is organized around consumption, one participates in social life as a consumer; the spectacle produces spectators, and thus protects itself from questioning. It induces passivity rather than action, contemplation rather than thinking, and a degradation of life into materialism. It is no matter that in advanced societies, material survival is not at issue (except for those who are kept poor in order to represent poverty and reassure the rest of the population that they should be satisfied). The “standard of survival,” like its twin, the “standard of boredom,” is raised but the nature of the standard does not change. Desires are degraded or displaced into needs and maintained as needs. A project precisely the opposite of that of modern art, from Lautréamont and Rimbaud to dada and surrealism, is fulfilled.
The spectacle is not merely advertising, or propaganda, or television. It is a world. The spectacle as we experience it, but fail to perceive it, “is not a collection of images, but a social relationship between people, mediated by images.” In 1928 in One-Way Street, writing about German inflation, Walter Benjamin anticipated the argument: “The freedom of conversation is being lost. If it was earlier a matter of course to take interest in one’s partner, this is now replaced by inquiry into the price of his shoes or his umbrella. Irresistibly intruding upon any convivial exchange is the theme of the conditions of life, of money. What this theme involves is not so much the concerns and sorrows of individuals, in which they might be able to help one another, as the overall picture. It is as if one were trapped in a theater and had to follow the events on the stage whether one wanted to or not, had to make them again and again, willingly or unwillingly, the subject of one’s thought and speech.” Raoul Vaneigem defined the terrain of values such a situation produced: “Rozanov’s definition of nihilism is the best: ‘The show is over. The audience get up to leave their seats. Time to collect their coats and go home. They turn around… No more coats and no more home.’ ” “The spectator feels at home nowhere,” Debord wrote, “because the spectacle is everywhere.”
The spectacle is “the diplomatic representation of hierarchic society to itself, where all other expression is banned” — which is to say where all other expression makes no sense, appears as babble (this may be the ironic, protesting meaning of dada phonetic poems, in which words were reduced to sounds, and of lettrist poetry, in which sounds were reduced to letters). The spectacle says “nothing more than ‘that which appears is good, that which is good appears.’ ” (In a crisis, or when the “standard of survival” falls, as in our own day, hierarchic society retreats, but maintains its hegemony, the closing of questions. The spectacle “no longer promises anything,” Debord wrote in 1979, in a new preface to the fourth Italian edition of his book. “It simply says, ‘It is so.’ ”) The spectacle organizes ordinary life (consider the following in terms of making love): “The alienation of the spectator to the profit of the contemplated object is expressed in the following way: the more he contemplates the less he lives; the more he accepts recognizing himself in the dominant images of need, the less he understands his own existence and his own desires. The externality of the spectacle in relation to the active man appears in the fact that his own gestures are no longer his but those of another who represents them to him.”
Debord summed it up this way: “The first phase of the domination of the economy over social life brought into the definition of all human realization the obvious degradation of being into having. The present phase of total occupation of social life by the accumulated results of the economy” — by spectacle — “leads to a generalized sliding of having into appearing.” We are twice removed from where we want to be, the situationists argued — yet each day still seems like a natural fact.
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This was the situationists’ account of what they, and everyone else, were up against. It was an argument from Marx’s 1844 Economic and Philosophical Manuscripts, an argument that the “spectacle-commodity society,” within which one could make only meaningless choices and against which one could seemingly not intervene, had succeeded in producing fundamental contradictions between what people accepted and what, in ways they could not understand, they wanted.
This was the precise opposite of social science, developed at precisely the time when the ideology of the end of ideology was conquering the universities of the West. It was an argument about consciousness and false consciousness, not as the primary cause of domination but as its primary battleground.
If capitalism had shifted the terms of its organization from production to consumption, and its means of control from economic misery to false consciousness, then the task of would-be revolutionaries was to bring about a recognition of the life already lived by almost everyone. Foreclosing the construction of one’s own life, advanced capitalism had made almost everyone a member of a new proletariat, and thus a potential revolutionary. Here again, the discovery of the source of revolution in what “modern art [had] sought and promise” served as the axis of the argument. Modern art, one could read in Internationale Situationniste #8, in January of 1963, had “made a clean sweep of all the values and rules of everyday behavior,” of unquestioned order and the “unanimous, servile enthusiasm” Debord and his friends had thrown up at Chaplin; but that clean sweep had been isolated in museums. Modern revolutionary impulses had been separated from the world, but “just as in the nineteenth century revolutionary theory arose out of philosophy” — out of Marx’s dictum that philosophy, having interpreted the world, must set about changing it — now one had to look to the demands of art.
At the time of the Paris Commune in 1871, workers discussed matters that had previously been the exclusive province of philosophers — suggesting the possibility that philosophy could be realized in daily life. In the 20th century, with “survival” conquered as fact but maintained as ideology, the same logic meant that just as artists constructed a version of life in words, paint, or stone, men and women could themselves begin to construct their own lives out of desire. This desire, in scattered and barely noticed ways, was shaping the 20th century, or the superseding of it (“Ours is the best effort so far toward getting out of the twentieth century,” an anonymous situationist wrote in 1963, in one of the most striking lines in the 12 issues of Internationale Situationniste). It was the desire more hidden, more overwhelmed and confused by spectacle, than any other. It had shaped the lettrist adventures. It was the Northwest Passage. If the spectacle was “both the result and the project of the existing mode of production,” then the construction of life as artists constructed art — in terms of what one made of friendship, love, sex, work, play, and suffering — was understood by the situationists as both the result and the project of revolution.
— 6 —
To pursue this revolution, it was necessary to take all the partial and isolated incidents of resistance and refusal of things as they were, and then link them. It was necessary to discover and speak the language of these incidents, to do for signs of life what the Lettrist International had tried to do for the city’s signs of “forgotten desires.” This demanded a theory of exemplary acts. Society was organized as appearance, and could be contested on the field of appearance; what mattered was the puncturing of appearance — speech and action against the spectacle that was, suddenly, not babble, but understood. The situationist project, in this sense, was a quest for a new language of action. That quest resulted in the urgent, daring tone of even the lengthiest, most solemn essays in Internationale Situationniste — the sense of minds engaged, quickened beyond rhetoric, by emerging social contradictions — and it resulted in such outrages as a six-word analysis of a leading French sociologist. (“M. GEORGES LAPASSADE,” announced almost a full page of I.S. #9, “EST UN CON.”) It led as well to a style of absurdity and play, and to an affirmation that contestation was fun: a good way to live. The situationists delighted in the discovery that dialectics caused society to produce not just contradictions but also endless self parodies. Their journal was filled with them — my favorite is a reproduction of an ad for the Peace o’ Mind Fallout Shelter Company. And the comics that illustrated I.S. led to détournement of the putative heroes of everyday life. Characters out of Steve Canyon and True Romance were given new balloons, and made to speak passionately of revolution, alienation, and the lie of culture — as if even the most unlikely people actually cared about such things. In the pages of I.S., a kiss suggested not marriage but fantasies of liberation: a sigh for the Paris Commune.
The theory of exemplary acts and the quest for a new language of action also brought the situationists’ pursuit of extremism into play. I.S #10, March 1966, on the Watts riots: “…all those who went so far as to recognize the ‘apparent justifications’ of the rage of the Los Angeles blacks… all those ‘theorists’ and ‘spokesmen’ of international Left, or rather of its nothingness, deplored the irresponsibility, the disorder, the looting (especially the fact that arms and alcohol were the first targets for plunder)… But who has defended the rioters of Los Angeles in the terms they deserve? We will.” The article continued: “The looting of the Watts district was the most direct realization of the distorted principle, ‘To each according to his false needs’… [but] real desires begin to be expressed in festival, in the potlatch of destruction… For the first time it is not poverty but material abundance which must be dominated [and of course it was the relative “affluence” of the Watts rioters, at least as compared to black Americans in Harlem, that so mystified the observers of this first outbreak of violent black rage]… Comfort will never be comfortable enough for those who seek what is not on the market.”
“The task of being more extremist than the SI falls to the SI itself,” the situationists said; that was the basis of the group’s continuation. The situationists looked for exemplary acts which might reveal to spectators that that was all they were. They cited, celebrated, and analyzed incidents which dramatized the contradictions of modern society, and contained suggestions of what forms a real contestation of that society might take. Such acts included the Watts riots; the resistance of students and workers to the Chinese cultural revolution (a struggle, the situationists wrote, of “the official owners of the ideology against the majority of the owners of the apparatus of the economy and the state”); the burning of the Koran in the streets of Baghdad in 1959; the exposure of a site meant to house part of the British government in the event of nuclear war; the “kidnapping” of art works by Caracas students, who used them to demand the release of political prisoners; the Free Speech Movement in Berkeley in 1964; the situationist-inspired disruption of classes taught by French cyberneticians in 1966 at Strasbourg, and by sociologists at Nanterre in 1967 and 1968; and the subversion of Berlin actor Wolfgang Neuss, who in 1963 “perpetrated a most suggestive act of sabotage… by placing a notice in the paper Der Abend giving away the identity of the killer in a television serial that had been keeping the masses in suspense for weeks.”
Some of these actions led nowhere; some, like the assaults on the cyberneticians and sociologists, led to May 1968, where the idea of general contestation on the plane of appearances was realized.
The situationist idea was to prevent the recuperation of such incidents by making theory out of them. Once the speech of the spectacle no longer held a monopoly, it would be heard as babble — as mystification exposed. Those who took part in wildcat strikes or practiced cultural sabotage, the situationists argued, acted out of boredom, rage, disgust — out of an inchoate but inescapable perception that they were not free and, worse, could not form a real image of freedom. Yet there were tentative images of freedom being shaped, which, if made into theory, could allow people to understand and maintain their own actions. Out of this, a real image of freedom would appear, and it would dominate: the state and society would begin to dissolve. Resistance to that dissolution would be stillborn, because workers, soldiers, and bureaucrats would act on new possibilities of freedom no less than anyone else — they would join in a general wildcat strike that would end only when society was reconstructed on new terms. When the theory matched the pieces of practice from which the theory was derived, the world would change.
— 7 —
The situationist program — as opposed to the situationist project, the situationist practice — came down to Lautréamont and workers’ councils. On one side, the avant-garde saint of negation, who had written that poetry “must be made by all”; on the other, the self-starting, self-managing organs of direct democracy that had appeared in almost every revolutionary moment of the 20th century, bypassing the state and allowing for complete participation (the soviets of Petrograd in 1905 and 1917, the German Räte of 1919, the anarchist collectives of Barcelona in 1936, the Hungarian councils of 1956). Between those poles, the situationists thought, one would find the liberation of everyday life, the part of experience that was omitted from the history books.
These were the situationist touchstones — and, oddly, they were left unexamined. The situationists’ use of workers’ councils reminds me of those moments in D.W. Griffith’s Abraham Lincoln when, stumped by how to get out of a scene, he simply had Walter Huston gaze heavenward and utter the magic words, “The Union!” It is true that the direct democracy of workers’ councils — where anyone was allowed to speak, where representation was kept to a minimum and delegates were recallable at any moment — was anathema both to the Bolsheviks and to the Right. It may also have been only the crisis of a revolutionary situation that produced the energy necessary to sustain council politics. The situationists wrote that no one had tried to find out how people had actually lived during those brief moments when revolutionary contestation had found its form — a form that would shape the new society — but they did not try either. They spoke endlessly about “everyday life,” but ignored work that examined it both politically and in its smallest details (James Agee’s Let Us Now Praise Famous Men, Foucault’s Madness and Civilization, the books of the Annale school, Walter Benjamin’s One-Way Street and A Berlin Chronicle, the writing of Larissa Reissner, a Pravda correspondent who covered Weimar Germany), and produced nothing to match it.
But if Lautréamont, workers’ councils, and everyday life were more signposts than true elements of a theory, they worked as signposts. The very distance of such images from the world as it was conventionally understood helped expose what that the world concealed. What appeared between the signposts of Lautréamont and workers’ councils was the possibility of critique.
Pursued without compromise or self-censorship, that critique liberated the situationists from the reassurances of ideology as surely as the experiments of the Lettrist International had liberated its members from the seductions of the bourgeois art world. It opened up a space of freedom, and was a necessary preface to the new language of action the situationists were after. A single example will do: the situationist analysis of Vietnam, published in I.S. #11 in March 1967 — almost frightening in its prescience, and perhaps even more frightening in its clarity.
“It is obviously impossible to seek, at the moment, a revolutionary solution to the Vietnam war,” said the anonymous writer. “It is first of all necessary to put an end to the American aggression in order to allow the real social struggle in Vietnam to develop in a natural way; that is to say, to allow the Vietnamese workers and peasants to rediscover their enemies at home; the bureaucracy of the North and all the propertied and ruling strata of the South. The withdrawal of the Americans will mean that the Stalinist bureaucracy will immediately seize control of the whole country: this is the unavoidable conclusion. Because the invaders cannot indefinitely sustain their aggression; ever since Talleyrand it has been a commonplace that one can do anything with a bayonet except sit on it. The point, therefore, is not to give unconditional (or even conditional) support to the Vietcong, but to struggle consistently and without any concessions against American imperialism… The Vietnam war is rooted in America and it is from there that it must be rooted out.” This was a long way from the situationists’ rejection of the Beat generation, but the road had been a straight one.
If the situationists were fooled, it was only by themselves; they were not fooled by the world. They understood, as no one else of their time did, why major events — May 1968, the Free Speech Movement, or, for that matter, Malcolm McLaren’s experiment with what Simon Frith has called the politicization of consumption — arise out of what are, seemingly, the most trivial provocations and the most banal repressions. They understood why the smallest incidents can lead, with astonishing speed, to a reopening of all questions. Specific, localized explanations tied to economic crises and political contexts never work, because the reason such events developed as they did was what the situationists said it was: people were bored, they were not free, they did not know how to say so. Given the chance, they would say so. People could not form a real image of freedom, and they would seize any opportunity that made the construction of such an image possible.
— 8 —
Leaving the 20th Century, edited and translated by former British situationist Christopher Gray, published only in the UK and long out of print, was until Ken Knabb’s book the best representation of situationist writing in English, and it was not good. Translations were messy and inaccurate, the selection of articles erratic and confusing, the commentary often mushy.
With the exception of a good edition of The Society of the Spectacle put out by Black & Red of Detroit in 1977, other situationist work in English was far worse. A few pieces — “The Decline and Fall of the Spectacle-Commodity Society” (on Watts), “On the Poverty of Student Life” (the SI’s most famous publication, which caused a scandal in France in 1966 and prefigured the May 1968 revolt), “The Beginning of an Era” (on May 1968) — appeared as smudgy, sometimes gruesomely typeset and translated pamphlets. Most were put out by the short-lived British or American sections of the SI, or by small situationist-inspired groups in New York or Berkeley.
The situationist journal, and the situationist books as they were originally published in Paris, could not have been more different. Wonderfully illustrated with photos, comics, reproductions of advertisements, drawings, and maps, Internationale Situationniste had an elegant, straightforward design: flat, cool, and direct. It made a simple point: what we have written is meant seriously and should be read seriously.
The Situationist International Anthology does not present the complete text of the situationist journal, and it has no illustrations. But the translations are clear and readable — sometimes too literal, sometimes inspired. Entirely self-published, the anthology is a better job of book-making than most of the books published today by commercial houses. There are virtually no typos; it is well indexed, briefly but usefully annotated, and the design, binding, and printing are all first class.
In other words, Knabb has, unlike most other publishers of situationist material in English, taken the material seriously, and allowed it to speak with something like its original authority. One can follow the development of a group of writers which devoted itself to living up to one of its original prescriptions: “The task of an avant-garde is to keep abreast of reality.”
The situationist journal was never copyrighted. Rather, it bore this legend: “All the texts published in International Situationniste may be freely reproduced, translated, or adapted, even without indication of origin.” Knabb’s book carries an equivalent notation.
— 9 —
The role of the Situationist International, its members wrote, was not to act as any sort of vanguard party. The situationists “had to know how to wait,” and to be ready to disappear in a common festival of revolt. Their job was not to “build” the SI, as the job of a Trotskyist or Bolshevik militant is to build his or her organization, trimming all thoughts and all pronouncements to that goal, careful not to offend anyone who might be seduced or recruited. Their job was to think and speak as clearly as possible — not to get people to listen to speeches, they said, but to get people to think for themselves.
Rather than expanding their group, the situationists worked to make it smaller, expelling careerist, backsliding, or art-as-politics (as opposed to politics-as-art) members almost from the day the group was formed. By the time of the May 1968 revolt, the Situationist International was composed mostly of Parisians hardly more numerous — perhaps less numerous — than those who walked the streets as the Lettrist International. Behind them they had 11 numbers of their journal, more than a decade of fitting theory to fragments of practice, and the scandals of Strasbourg and Nanterre, both of which gained them a far wider audience than they had ever had before. And so, in May, they made a difference. They defined the mood and the spirit of the event: almost all of the most memorable graffiti from that explosion came, as inspiration or simply quotation, from situationist books and essays. “Those who talk about revolution and class struggle, without understanding what is subversive about love and positive in the refusal of constraints,” ran one apparently spontaneous slogan, in fact a quote from Raoul Vaneigem, “such people have corpses in their mouths.”
At the liberated Sorbonne and later in their own Council for Maintaining the Occupations, the situationists struggled against reformism, working to define the most radical possibilities of the May revolt — “[This] is now a revolutionary movement,” read their “Address to All Workers” of May 30, 1968, “a movement which lacks nothing but the consciousness of what it has already done in order to triumph” — which meant, in the end, that the situationists would leave behind the most radical definition of the failure of that revolt. It was an event the situationists had constructed, in the pages of their journal, long before it took place. One can look back to January 1963 and read in I.S. #8: “We will only organize the detonation.”
— 10 —
What to make of this strange mix of post-surrealist ideas about art, Marxian concepts of alienation, an attempt to recover a forgotten revolutionary tradition, millenarianism, and plain refusal of the world combined with a desire to smash it? Nothing, perhaps. The Situationist International cannot even be justified by piggy-backing it onto official history, onto May 1968, not because that revolt failed, but because it disappeared. If 300 books on May 1968 were published within a year of the event, as I.S. #12 trumpeted, how many were published in the years to follow? If the situationist idea of general contestation was realized in May 1968, the idea also realized its limits. The theory of the exemplary act — and May was one great, complex, momentarily controlling exemplary act — may have gone as far as such a theory or such an act can go.
What one can make of the material in the Situationist International Anthology is perhaps this: out of the goals and the perspectives the situationists defined for themselves came a critique so strong it forces one to try to understand its sources and its shape, no matter how much of it one might see through. In an attack on the Situationist International published in 1978, Jean Barrot wrote that it had wound up “being used as literature.” This is undoubtedly true, and it is as well a rather bizarre dismissal of the way in which people might use literature. “An author who teaches a writer nothing,” Walter Benjamin wrote in “The Author as Producer,” “teaches nobody anything. The determining factor is the exemplary character of a production that enables it, first, to lead other producers to this production, and secondly to present them with an improved apparatus for their use. And this apparatus is better to the degree that it leads consumers to production, in short that it is capable of making co-workers out of readers or spectators.” The fact is that the writing in the Situationist International Anthology makes almost all present-day political and aesthetic thinking seem cowardly, self-protecting, careerist, and satisfied. The book is a means to the recovery of ambition. ❖
This article from the Village Voice Archive was posted on March 18, 2020
Here is a video and article from the site Open Culture. It relates to what I have written previously about art vandalism and the harsh treatment of it’s less famous perpetrators, especially as it is seen as real artistic expression by some major World artists, particularly Chinese dissident Ai Weiwei. It raises real issues of cognitive dissonance in how art is viewed, commodified and fetishized by modern capitalistic society.
“The people who weep before my pictures are having the same religious experience I had when I painted them. And if you, as you say, are moved only by their color relationship, then you miss the point.” — Mark Rothko
In 2012, a Russian artist calling himself Vladimir Umanets wrote his name and the words “A potential piece of yellowism” in black marker on the corner of Mark Rothko’s 1958 canvas Black on Maroon. The damage to the painting, housed at the Tate Modern since 1970, was substantial, and it turned out to be one of the museum’s most challenging restoration projects, as well as one of its most successful — “far more successful than any of us dared hope,” said Tate director Nicholas Serota. The painting went back on display in May of 2014.
Due to Rothko’s layered technique, the painting’s “surface is really delicate and it turned out that most of the solvent systems that could dissolve and remove the ink could potentially damage the painting as well.” Patricia Smithen, the Tate’s head of conservation, told The Guardian. The video above from the museum shows the art and science that went into restoring the famous work, an eighteen-month-long process that involved some reverse engineering from a canvas donated by the Rothko family.
Black on Maroon seemed like an odd choice for a protest, as a blogger at Art History Abroad wrote the following day: “‘Why Rothko?’. His paintings [are] often criticised by those who don’t favour their abstraction, but rarely deemed politically or socially motivated to a point that they might provoke vandalism.” The presence of Black on Maroon and other Seagram Murals at the Tate, in fact, mark an act of protest by Rothko himself (who committed suicide the day the paintings arrived at the London museum).
The Seagram Murals were originally commissioned for the Four Seasons restaurant in the Seagram building in New York, designed by Mies van der Rohe and Philip Johnson. Seven paintings were commissioned, Rothko made 30. He reportedly told Harper’s editor John Fischer he wanted to create “something that will ruin the appetite of every son-of-a-bitch who ever eats in that room.” When he finally got the chance to dine at the completed restaurant, he was disgusted, withdrew his work, and returned his commission, writing, “it seemed clear to me at once that the two were not for each other.” He spent the next decade thinking about how and where to display the paintings.
Umanets did not seem to care much about the history of the murals in the Tate’s Rothko Room and claims his choice had no meaning. “I didn’t single out Rothko to make my statement,” he wrote in a public letter of apology published after he spent a year and a half in prison. “I would have done the same had the artist been Damien Hirst or Tracey Emin. It was a spontaneous decision and nothing personal.” Likewise, his Dada-esqe “Manifesto of Yellowism” outlines a program with a distinct lack of concern for specificity and a vaguely satirical desire to flatten art into one color, one purpose, one meaning.
Even as he publicly abjured his act of protest (maybe by order of the court?), Umanets also expressed a genuine concern for the future of art, “Art has become a business, which appears to serve only the needs of the art market. As a result the art world no longer has radical thinkers and polemicists willing to scythe new and different pathways. Everyone is playing safe.” He might have made his point more clearly by going after Jeff Koons. Rothko was a radical thinker, and his Seagram Murals represent a final refusal to compromise with the demands of the art market.
Black on Maroon by Mark Rothko
Black on Maroon is a large unframed oil painting on a horizontally orientated rectangular canvas. The base colour of the painting is a deep maroon. As is suggested by the work’s title, this is overlaid with a large black rectangle, which in turn encloses two slimmer, vertical maroon rectangles, suggesting a window-like structure. The black paint forms a solid block of colour but the edges are feathered, blurring into the areas of maroon. Different pigments have been used within the maroon, blending the colour from a deep wine to a muted mauve with accents of red. This changing tone gives a sense of depth in an otherwise abstract composition.
Black on Maroon was painted by the abstract expressionist artist Mark Rothko. He is best known, alongside fellow Americans Barnett Newman and Robert Motherwell, as a pioneer of colour field painting. The movement was characterised by simplified compositions of unbroken colour, which produced a flat picture plane. Black on Maroon was painted on a single sheet of tightly stretched cotton duck canvas. The canvas was primed with a base coat of maroon paint made from powder pigments mixed into rabbit skin glue. The glue within the paint shrank as it dried, giving the painting’s surface its matt finish. Onto the base Rothko added a second coat that he subsequently scraped away to leave a thin coating of colour. The black paint was then added in fast, broken brushstrokes, using a large commercial decorator’s brush. With broad sweeping gestures Rothko spread the paint onto the canvas surface, muddying the edges between the blocks of colour, creating a sense of movement and depth. Accents of red acrylic paint were dabbed onto the lower left corner. With time these have become more apparent as the pigments within the maroon portion of the canvas have faded at different rates.
In early 1958 Rothko was commissioned to paint a series of murals for the exclusive Four Seasons restaurant in the Seagram Building in New York, designed by Mies van der Rohe and Philip Johnson. Rothko was interested in the possibility of having a lasting setting for his paintings to be seen as a group. He wanted to create an encompassing environment of the sort he had encountered when visiting Michelangelo’s vestibule in the Laurentian Library in Florence in 1950 and again in 1959:
I was much influenced subconsciously by Michelangelo’s walls in the staircase room of the Medicean Library in Florence. He achieved just the kind of feeling I’m after – he makes the viewers feel that they are trapped in a room where all the doors and windows are bricked up, so that all they can do is butt their heads forever against the wall. (Quoted in Breslin 2012, p.400.)
Rothko started work on the Seagram commission in a large new studio, which allowed him to simulate the restaurant’s private dining room. Between 1958 and 1959 Rothko created three series of paintings, but was unsatisfied with the first and sold these paintings as individual panels. In the second and third series Rothko experimented with varying permutations of the floating window frame and moved towards a more sombre colour palette, to counter the perception that his work was decorative. Black on Maroon belongs to the second series. By the time Rothko had completed these works he had developed doubts about the appropriateness of the restaurant setting, which led to his withdrawal from the commission. However, this group of works is still referred to as the ‘Seagram Murals’.
The works were shown at Rothko’s 1961 retrospective at the Whitechapel Art Gallery in London, and in 1965 Norman Reid, then Director of Tate, approached Rothko about extending his representation in the gallery’s collection. Rothko suggested a group of paintings from the ‘Seagram Murals’, to be displayed in a dedicated room. Black on Maroon was the first painting to be donated in 1968, although it was known as Sketch for ‘Mural No. 6’ or Two Openings in Black Over Wine. The following year Reid provided Rothko with a small cardboard maquette of the designated gallery space to finalise his selection and propose a hang. (This maquette is now in Tate’s Archive, TGA 872, and is reproduced in Borchardt-Hume 2008, pp.143–5.) Rothko then donated eight further paintings and the title of Black on Maroon was brought in line with the rest of the group (Tate T01163–T01170), four of which are also titled Black on Maroon and four Red on Maroon (Tate T01163–T01170). The ‘Seagram Murals’ have since been displayed almost continuously at Tate, albeit in different arrangements, in what is commonly termed the ‘Rothko Room’ (for installation views see Borchardt-Hume 2008, pp.98, 142).
First, it was wrong to deface the work of a fellow artist, more poignantly a piece by Rothko, whose work and ethos I greatly admire. In the words of Oscar Wilde, “Yet each man kills the thing he loves.” I didn’t single out Rothko to make my statement; I would have done the same had the artist been Damien Hirst or Tracey Emin. It was a spontaneous decision and nothing personal.Advertisement
Second, my actions were wrong because they served not only to heap ridicule upon myself, but also to turn the public against Yellowism. It doesn’t matter how important one believes one’s ideas to be, nor how genuine one’s intentions are, it is unacceptable to deface someone’s property without permission. What I did was selfish. My act has hurt many art enthusiasts and I deeply regret it.
I spent a year and a half in prison, in which time the British public has paid huge restoration costs, and Yellowism has became associated with crime. While doing time I tried to be as constructive as possible, making drafts and notes on art, and studying British culture. After being released, I realised that as long as one’s health is good, and one is able to live freely, the problems we face, big or small, are things that everyone has to go through and there is no need to sweat the small stuff.
Notwithstanding the negative repercussions of my actions, I believe I can use this valuable experience for good. For example, I think it is important to comment on the contemporary art world as it stands today, which to my mind isn’t good.
Contemporary artists simply produce things which aren’t creative in their essence or spirit. Every work is a duplicate of a previous piece. It’s like dealing with exactly the same work only in different variations. The graphic designer Neville Brody once compared this condition to that of using the ingredients of different colours, shapes and sizes, where in fact real creativity is missing.
Our generation has become more productive but less effectual in the visual language that we use. Maybe because of the demands of the market, artists have lost genuine creativity. Where are the new art movements? Where lies the voices of visceral dissent and thirst for change? Art has become a business, which appears to serve only the needs of the art market. As a result the art world no longer has radical thinkers and polemicists willing to scythe new and different pathways. Everyone is playing safe.
Yellowism was established to confront this issue. I still believe that the concept of Yellowism is apposite, and for me, it is a tool that can bring about necessary change in visual culture. It shows that any intellectual or even emotional messages can be easily changed and reversed. Using very primitive and absurd examples of flattening all the meaning into a yellow colour, Yellowism shows in a very direct way that creativity in its pure form has completely vanished. That said, Yellowism cannot be used as an excuse to scribble on someone else’s art.
From this whole farrago, I have gained a valuable experience and learned an expensive lesson. I offer my sincere apologies to the Rothko family, to art enthusiasts and to the British public. I am very glad that the restoration project has finished, and visitors can enjoy Rothko’s masterpiece again.
The Guardian Thu 15 May 2014
Further reading Simon Wilson, Tate Gallery: An Illustrated Companion, London 1991. Achim Borchardt-Hume (ed.), Rothko: The Late Series, exhibition catalogue, Tate Modern, London 2008, reproduced pp.114–15. James Breslin, Mark Rothko: A Biography, Chicago 2012.
Phoebe Roberts May 2016
Supported by the Terra Foundation for American Art.
Blurring appearance and reality … Keanu Reeves and Hugo Weaving in The Matrix. Photograph: Rex Features
“In societies where modern conditions of production prevail, all life presents as an immense accumulation of spectacles. Everything that was directly lived has moved away into a representation.”
With echoes of the most rapier-like prose written by Marx and Engels (eg “The history of all hitherto existing society is the history of class struggles”), so begins Guy Debord’s The Society of the Spectacle, the treatise on the modern human condition he published in 1967. It quickly came to be seen as the set text of the Parisian événements of the following year, and has long since bled into the culture via no end of people, from the Sex Pistols to the Canadian troublemakers who call themselves Adbusters.
Its title alone is now used as shorthand for the image-saturated, comprehensively mediated way of life that defines all supposedly advanced cultures: relative to what Debord meant by it, the term usually ends up sounding banal, but the frequency with which it’s used still speaks volumes about the power of his insights. Put another way, there are not many copyright-free monographs associated with arcane leftist sects that predicted where western societies would end up at 40 years’ distance, but this one did exactly that.
The Society of the Spectacle maps out some aspects of the 21st
century directly: not least, so-called celebrity culture and its
portrayal of lives whose freedom and dazzle suggest almost the opposite
of life as most of us actually live it. Try this: “As specialists of
apparent life, stars serve as superficial objects that people can
identify with in order to compensate for the fragmented productive
specialisations that they actually live.” The book’s take on the
driving-out of meaning from politics is also pretty much beyond
question, as are its warnings about “purely spectacular rebellion” and
the fact that at some unspecified point in the recent(ish) past,
“dissatisfaction itself became a commodity” (so throw away that Che
Guevara T-shirt, and quick).
But there are also very modern phenomena that fit its view of the world: when Debord writes about how “behind the masks of total choice, different forms of the same alienation confront each other”, I now think of social media, and the white noise of most online life. All told, the book is full of sentences that describe something simple, but profound: the way that just about everything that we consume – and, if we’re not careful, most of what we do – embodies a mixture of distraction and reinforcement that serves to reproduce the mode of society and economy that has taken the idea of the spectacle to an almost surreal extreme. Not that Debord ever used the word, but his ideas were essentially pointing to the basis of what we now know as neoliberalism.
Some brief history. Debord was the de facto leader of the Situationist International,
a tiny and ever-changing intellectual cell who drew on all kinds of
influences, but whose essential worldview combined two elements: an
understanding of alienation traceable to the young Marx, and an emphasis
on what left politics has never much liked: the kind of desire-driven
irrationality celebrated by both the dadaists and surrealists. The ideas
in The Society of the Spectacle drew on obvious antecedents – Hegel,
Marx, Engels, the Hungarian Marxist George Lukacs – and also pointed to
what was soon to come: not least, postmodernism, and the “hyperreality”
diagnosed by Jean Baudrillard.
To sum up the book’s substance in a couple of sentences is a
nonsense, but here goes: essentially, Debord argues that having recast
the idea of “being into having”, what he calls “the present phase of
total occupation of social life by the accumulated results of the
economy” has led to “a generalised sliding from having into appearing, from which all actual ‘having’ must draw its immediate prestige and its ultimate function.”
Like most of The Society of the Spectacle, you have to read such
words slowly, but they hit the spot: he is talking about alienation, the
commodification of almost every aspect of life and the profound social
sea-change whereby any notion of the authentic becomes almost
impossible. Whether their writers knew anything about Debord is probably
doubtful, but as unlikely it may sound, one way of opening your mind to
the idea of the spectacle is maybe to re-watch two hugely successful
movies about exactly the blurring of appearance and reality that he
described: The Matrix and The Truman Show.
It’s also an idea to read The Revolution of Everyday Life
by Debord’s one-time accomplice Raoul Vaneigem, which works as a
companion piece to The Society of the Spectacle. Vaneigem writes more in
a more human register than Debord, and is a more straightforward
propagandist:
“Inauthenticity is a right of man … Take a 35-year-old man. Each
morning he takes his car, drives to the office, pushes papers, has lunch
in town, plays pool, pushes more papers, leaves work, has a couple of
drinks, goes home, greets his wife, kisses his children, eats his steak
in front of the TV, goes to bed, makes love, and falls asleep. Who
reduces a man’s life to this pathetic sequence of cliches? A journalist?
A cop? A market researcher? A socialist-realist author? Not at all. He
does it himself, breaking his day down into a series of poses chosen
more or less unconsciously from the range of dominant stereotypes.”
The words point up something very important: that the spectacle is
much more than something at which we passively gaze, and it increasingly
defines our perception of life itself, and the way we relate to others.
As the book puts it: “The spectacle is not a collection of images, but a
social relation among people, mediated by images.”
How we confront the spectacle is a subject for another piece: in
essence, the Situationists’ contention was that its colonisation of life
was not quite complete, and resistance has to begin with finding
islands of the authentic, and building on them (though as what some
people call late capitalism has developed, such opportunities have
inevitably shrunk, a fact captured in the bleak tone of Debord’s 1989
text Comments on the Society of Spectacle, published five years before
he killed himself). In truth, the spectacular dominion Debord described
is too all-encompassing to suggest any obvious means of overturning it:
it’s very easy to succumb to the idea that the spectacle just is, and to suggest any way out of it is absurd (which, in a very reductive sense, was Baudrillard’s basic contention).
What is incontestable, though, is how well the book, and Debord’s
ideas, describe the way we live now. The images that stare from magazine
racks prove his point. The almost comic contrast between modern
economic circumstances and what miraculously arrives to disguise them –
the Queen’s Jubilee, the Olympics – confirms almost everything the book
contains. My battered copy features a much-reproduced photograph from
post-war America: an entranced cinema audience, all wearing 3D glasses.
But when I read it now, I always picture the archetypal modern crowd:
squeezed up against each other, but all looking intently at the blinking
screens they hold in their hands, while their thumbs punch out an
imitation of life that surely proves Debord’s point ten thousand times
over.
This is a video of my talk at BRLSI in July. It’s not great quality but you get the whole thing! I originally put it on YouTube but it got blocked because of my use of two Bob Dylan songs. This was a bit disappointing but I have decided to upload it here instead. I hope Bob won’t mind too much, he always seemed to understand the true value of copyright theft and plagiarism!
Until recently I knew about Marcel Duchamp but not very much. I knew he was an iconoclast who presented a porcelain urinal as a work of art but I had no idea of his profound influence on others like John Cage and Merce Cunningham. Visiting this exhibition at the Barbican changed all that. It is apparent how important Duchamp’s ideas were. In fact, it has filled in quite a few gaps for me.
It is perhaps not suprising to have not seen many of his works in the past. It seems that most of them are in Philadelphia and there aren’t really that many of them. Also, many of his art works were conceptual and the original pieces were lost. It was the idea that was important. This was especially true of his readymades. The famous urinal piece Fountain was presented for exhibition to the Society of Independent Artists exhibit in 1917. “Artworks in the Independent Artists shows were not selected by jury, and all pieces submitted were displayed. However, the show committee insisted that Fountain was not art, and rejected it from the show. This caused an uproar amongst the Dadaists, and led Duchamp to resign from the board of the Independent Artists.”(Wikipedia)
Duchamp Fountain. This is the only known photograph of the original urinal that was lost. Signed by R.Mutt! It was turning it on it’s side and signing it that made it art!
This was the point at which Duchamp rejected retinal (roughly, things you can see) art and developed ideas of “art at the service of the mind.” In fact, he is probably the first conceptual artist. He liked the idea of being an artist but was not so convinced by art.He was a big influence on the Dadaists of the early 20s who rejected mainstream art.
Dada was born out of negative reaction to the horrors of World War I. This international movement was begun by a group of artists and poets associated with the Cabaret Voltaire in Zurich. Dada rejected reason and logic, prizing nonsense, irrationality and intuition. The origin of the name Dada is unclear; some believe that it is a nonsensical word. Others maintain that it originates from the Romanian artistsTristan Tzara and Marcel Janco‘s frequent use of the words da, da, meaning yes, yes in the Romanian language. Another theory says that the name “Dada” came during a meeting of the group when a paper knife stuck into a French-German dictionary happened to point to ‘dada’, a French word for ‘hobbyhorse’.(Dona Budd “The Language of Art Knowledge”)
This exhibition deals with Duchamp’s ideas but also looks at his influence on other artists particularly John Cage, Merce Cunningham, Robert Rauschenberg and Jasper Johns. As I found earlier on this year he was also a big influence on Richard Hamilton who created his own picture of Nude Descending a Staircase which you can see in a previous post. The Nude by Duchamp was painted at a time when he was influenced by both Cubism and Futurism and he tries to convey movement in the picture which I think he succeeds in. The Hamilton picture on the other hand seems very static. Was that intentional?
Hamilton’s version of Duchamp
John Cage is someone I know a lot more about. Like Duchamp and other members of the American avant garde in the 1940s and 50s he was often seen as a dilettante, a kind of fool but after the publication of his book Silence in the early 1960s opinion of him radically changed and he is now seen as one of the most important composers of the 20th Century. Yes, he is the composer of the infamous 4’33” that so many have heard of but so few have actually heard. It consists of silence in three parts. Of course, he used it to prove there was no such thing as silence. He was influenced by Duchamp but his readymades were found sounds. He put forward the theory that all sound is and can be music. He also introduced chance into his compositions by using the I Ching (a Chinese divination book of wisdom) and other methods. Artist Robert Rauschenberg created paintings that were pure white to show that visual events still happened with shadows, blemishes etc. Choreographer Merce Cunningham created dances in collaboration with Cage and Rauschenberg that used similar chance methods. All of this happened because of the ideas and influence of Duchamp. His position in history is assured.
John Cage score for Strings 20 created by dropping ink stained pieces of string on to a page.
White Painting by Robert Rauschenberg
The exhibition was fascinating and definitely worth visiting. There is music playing and the recorded sounds of dancers (and sometimes real dancers). There is a strange kind of peacefulness in the air, probably helped by the fact the gallery wasn’t that full when I was there! It raises and in some ways answers the question “what is art for?”. On the other hand the pieces are still displayed in a pristine white gallery and they are still worth millions of dollars to collectors. It’s ironic that 50 years after Duchamp questioned Art and announced the readymade that Andy Warhol could take a Brillo box or a soup can and call it art and it now sells for tens of thousands of dollars. Either someone didn’t get the joke or they never really understood what was being said in the first place. And in the post modern world of Damian Hirst and Tracey Emin there is no longer even any irony in it.
Duchamp with his bicycle wheel mounted on a stool. Apparently this was never exhibited. He liked having it in his studio and spin the wheel round!
Jasper Johns Figure 8. Creating art from the mundane!
I found this blog when looking for images of Duchamp and decided to copy and post it here. It links to my ‘Vandalising Rothko’ piece and at the time I had no idea what Yellowism was! I found it very interesting so I reposted it in full. It is clear that Vladimir Umanets was very influenced by Duchamp. I want to make it clear that I do not necessarily agree with what’s written here, I’m not sure I can even understand it! However, I believe that Umanets was motivated by a strong force and the question “What Is Art For?” is still a valid pursuit. He showed courage and commitment to do what he did but I’m not convinced by his philosophy at this stage.
Here’s an interesting post from Interdome about the treatment of Umanets i.e. giving him a two year prison sentence for defacing the Rothko:
As a case study, let’s look at Ai’s Dropping a Han Dynasty Urn.
On the surface level, the photo set appears to mock artistic fetishism: Ai looks like he could not possibly give a fuck as he lets the valuable artifact shatter on the ground. There’s a sublime disregard in the pictures; it’s art against art like Kruger’s sentences are ads against ads. But as an artist, Ai can’t destroy art, he can only make more. From one urn, he gets three pictures. If I went into the Hirshhorn, grabbed one of the photos off the wall, and let it fall to ground like I didn’t give a fuck, I would be arrested and taken to jail. It’s only freedom of expression if you break something you own, otherwise it’s vandalism.
One true vandal learned this lesson (or taught it) very publicly when Vladimir Umanets was sentenced to two years in prison for writing “a potential work of yellowism” on a Mark Rothko painting in London’s Tate Modern. Yellowism is the idea that if anything can become art regardless of its use value, then we could imagine a third category of stuff past art, in light of which the art/non-art distinction dissolves. Both are equally potential works of yellowism, just like a soup can and a urinal are equally art objects. Umanets writing “a potential work of yellowism” on a Rothko is the same as Duchamp Sharpie-ing “a potential work of art” on a toilet while he takes a piss. Except Umanets isn’t an artist. We know he’s not an artist because he’s in jail in England, and England, Ai would remind us, has freedom of expression.
Umanets wasn’t looking for freedom of expression, but freedom from expression, out from under the artistic injunction to replace what you destroy. He wanted to break without buying, but that’s not in liberalism’s deal. And no one cries for a vandal.
Because Umanets is a vandal and not an artist, there won’t be any complaints from the U.S. State Department. Because this is England and not Russia, there won’t be a Human Rights Watch report, as there was for the band Pussy Riot when they were arrested for trespassing. Even anti-capitalist arts writers called for his head on a platter.
When looking from art perspective, one can say that yellowism is a dead territory where the richness of meanings and interpretations is reduced to one – to yellow. But one needs to remember that yellowists don’t announce the death of art. Art is and will be alive forever. They rather say that yellowism is dead, inert, homogeneous mass without creativity. Authors of the manifesto and definition of yellowism are the authors of the death – yellowists are the authors of a single interpretation. This death is positioned outside of art, like mirror.
Roland Barthes in “The Death of the Author” says: “To give a text an Author” and assign a single, corresponding interpretation to it “is to impose a limit on that text.” Barthes argues against the method of reading that relies on aspects of the author’s identity — their political views, historical context, religion, ethnicity, psychology, or other biographical or personal attributes — to distill meaning from the author’s work. Yellowists want to impose a limit on the text, on art, and on ordinary reality too, but not by giving a “text” an author. Paraphrasing Barthes I say: To give a “text” a YELLOW and assign a single, corresponding interpretation to it is to impose a limit on the text. Barthes demands the death of the author (author disappears) because the author’s identity limits the text, the reading. In yellowism case author also disappears and yellow – the necessary “limitation” appears instead of the author.
Inside yellowism the artistic kingdom of meanings and interpretations is erased together with the author. It doesn’t matter WHO made a piece of yellowism because all pieces were, are and will be about yellow only. Yellowism is permanent, boring, inert, homogeneous flat, ‘dead’ mass. Always was and always will be. Like in the forest where all the trees (meanings) ‘look’ the same – wherever you go you are in the same place anyway. A thousand kilometers left, two meters right or backwards – you are always in the same place. In yellowism the nature of the authors has “the identity of the indistinguishable forest”.
Barthes conclusion: “the birth of the reader must be ransomed by the death of the Author.” Yellowism conclusion: the death of meanings and the death of the author must be ransomed by the birth of single meaning – yellow.
Marcin Lodyga
“Sounds from the chamber”
piece of yellowism
for public audition in yellowistic chambers only
CD / audio recording of a walk through Miroslaw Balka exhibition Gravity made in the gallery space
executed in 2013
Anonymous asked: please can you explain the relevance of all the tits and bums on this site to yellowism. Is yellowism tits and bums? is that the context everything is reduced to?
►► Luncheon on the grass
(on the grass: Arthur Danto, Roy Turner, Joseph Kosuth, Marcin Lodyga)
What makes the difference between a Brillo box and a work of art consisting of a Brillo box is a certain theory of art. It is the theory that takes it up into the world of art, and keeps it from collapsing into the real object which it is. – Arthur Danto. But to expose the irrelevance of this idea when attributed to the tradition, we have only to ask what “real object”, “Le déjeuner sur l’herbe” by Manet collapses into when the implicit theory which supported it is refuted. – ask another thinker Roy Turner (Philosophy Now magazine)
Marcin Lodyga starts: If “Le déjeuner sur l’herbe” by Manet was placed in the context of yellowism, inside a yellowistic chamber, then it would stop to be a work of art and it would become a piece of yellowism – a pure expression of yellow color in the form of Manet painting. Inside yellowism the painting by Manet is not a work of art. We have only to ask what piece of yellowism “Le déjeuner sur l’herbe” by Manet collapses into when the implicit context of yellowism which supported it is refuted. The answer: it collapses into a work of art, it becomes a work of art again, it gains its previous status.
Painting is a kind of art. If you make paintings you are already accepting (not questioning ) the nature of art. One is then accepting the nature of art to be the European tradition of a painting-sculpture dichotomy. – nervously said Joseph Kosuth (“Art After Philosophy”). Dear Joseph – Marcin replies – in the context of yellowism – which is NOT a kind of total, huge conceptual art work, as you would consider it probably, painting is not a work of art. You said: “Art is the definition of art”, I say: yellowism is the definition of yellowism.
As a case study, let’s look at Ai’s Dropping a Han Dynasty Urn.
On the surface level, the photo set appears to mock artistic fetishism: Ai looks like he could not possibly give a fuck as he lets the valuable artifact shatter on the ground. There’s a sublime disregard in the pictures;…
justiceismine asked: Yellowism is neither art, nor anti-art but a cause. Some might ask if Yellowism is needed or say it’s pathetic/stupid but I say it deserves it’s place as did Jackson Pollock for example, which he did not get at his time.
spacecowboysparklefingers asked: No one is going to drink your yellow kool-aid. Your totalitarian snake oil ideology has been ineffectual and irrelevant since De Stijl/Neoplasticism tried it. There is no dialogue here, you won’t even respond to this with anything more than an “X”. Please don’t write on anymore Rothko’s (or any other pieces of art for that matter), they are not yours to write on, and some people really enjoy them. No one wants you here yellowism, go home.
Marcin Lodyga
“You can start painting again, in yellowism”
yellowistic draft
signed and dated on the front
poster printed for the occasion of Duchamp season in Barbican, London
150 x 100 cm
executed in 2013
Yellowism is not dadaism or neo-dadaism. If you think that yellowism is dadaism then actually you are a dadaist, because you try to devalue yellowism and make it meaningless. Dadaists were nihilists and they “promoted” nonsense. The fact that in yellowism everything means yellow leads to the wrong conclusion that everything means nothing and therefore yellowism is perceived as nihilism /dadaism. This is the big misunderstanding. The real consequence of yellowism existence is the philosophy of ONE and the vision of many different isms (existing outside of art) which can be reduced to (one) yellow-ism anyway. Although yellowism clones exist under different names – they are yellowism. In the future: many one-perspective “worlds”. Not only one “world” full of perspectives (meanings), many various subjective interpretations – like in postmodernism, especially postmodern art, but also many separate “worlds” (greenism, blueism, chairism) with one perspective each, concentrated on one meaning only. Yellowism, divided into many isms, will be positioned away from the forever developing, “organic” realm of art.
The total flattening announced by yellowists is more humanitarian than dadaism because it doesn’t leave people with nothing – inside the desert of meanings where you can watch only the wrecks and corpses of culture. Yellowists save one meaning (yellow) for everything and also they let you live in the “yellowistic totalitarian illusion of many”- you can exist in autonomous groups called greenism, blueism, chairism or skyism etc. but you will be a yellowist anyway. All roads lead to Rome. The universal Rome – the absolute truth will be always outside of art.
Dadaists are nihilists, they do not offer anything, they don’t show a new perspective, new possibilities, they replace everything with nothing. » Dada (…) wants nothing, absolutely nothing, and what it does is to make the public say ” We understand nothing, nothing, nothing “. “The Dadaists are nothing, nothing, nothing and they will surely succeed in nothing, nothing, nothing.” « 391, No. 12, Paris, March 1920 Francis Picabia who knows nothing, nothing, nothing.
Nihilists say that without absolute, universal, and transcendent values, there can be no real values at all. Friedrich Nietzsche, however, argues that the lack of such absolute values does not imply the absence of any values at all. Nietzsche “permits” the values of many different and even mutually exclusive perspectives. This is called “perspectivism” – all ideations take place from particular perspectives. This means that there are many possible conceptual schemes, or perspectives in which judgment of truth or value can be made. This leads (me) to postmodernism. Postmodernism is the consequence of Nietzsche’s perspectivism but is nihilistic. The proliferation of alternative perspectives, beliefs and values makes that postmodern society is foundationless.
This what we see in the galleries is the result of postmodernism or post-post modernism, or postpostpostmodernism, whatever. Many perspectives, many points of view, not one grand and universal but many interpretations closed inside the circle called “art”. In the future artists will resign from art, will abandon this circle. Art full of many perspectives will still exist but will be surrounded by – isms. Some artists will never leave the territory of art but there will be yellowists, greenists, chairists looking at them from outside – located in one perspective circles.
All the other isms are actually yellow-ism because, they have the same architecture, logic. Finally they can be reduced to yellowism, flattened to yellow-ism. However, people will need this totalitarian illusion of many isms, they will construct their own contexts, for example greenism,redism, chairism or godism, and they will be happy inside the isms but all the new one-meaning worlds can be always considered as yellowism.
Yellowism doesn’t replace (like dadaism) all the values with nothing, yellowism gives one sense instead of nonsense. Yellowism presents the vision of many autonomous territories around multiperspective art. Yellowism saves the ONE – whatever it is: blue, green, chair and offers the new grand philosophy of ONE.
Marcin Lodyga, Khadija Davies
Portrait of Members of Art & Language with Caps, in the Style of Jackson Pollock
yellowistic draft
signed and dated 18/01/13 on the front
magazine cover, pink ink
22.4 x 28.6 cm
Executed in 2013
►► Discipline and punish.The birth of the black hole
Yellowists see the whole domain of reality and the whole domain of art as gigantic readymades which can be transported into the context of yellowism. Yellowism is a specific prison, a ghetto in which you are free from freedom, in which the freedom of interpretation doesn’t exist. Every content placed in this territory defines yellow color. It requires a noetic discipline. You have to respect the internal yellowism law. Yellowism is a bit like a black hole – most of the information about the matter that went into forming the black hole is lost. In the end yellowism only remembers the total mass, charge, and angular momentum. The physical form of objects and beings transported from art and reality is preserved, but all the forms carry only one, always and forever the same, identical message. You can observe that something is moving inside, you can watch pieces of yellowism free from the past and future; there is a movement but there is actually no time.
Yellowists don’t punish art, they don’t take a revenge on art or reality. Manifesto of yellowism is not a death sentence for art. Yellowists don’t destroy and don’t create. Yellowism is not vandalism and it’s not a form of creation. There is no postmodern, Derrida’s deconstruction, any destruction or creative construction inside yellowism. There is something else: flatstruction. Everything is flattened to yellow, all interpretations are ironed to one flat surface, to one meaning. The total flattening (flatstruction) is a state of permanent homogeneity. Yellowists don’t create and they don’t destroy, they make everything flat therefore, inside yellowism, deconstruction, creativity, vandalism, surrealism or fascism or anything else is flattened to one, to the expression of yellow.
Artists push the boundaries of art and are imprisoned in their seeming freedom. Yellowists are free outside of art. They resigned from art, they overstepped the boundary and the fact that everything can be about yellow gives them the almost cosmic freedom.
Today you can overstep the border, you can be a bit like Alice through the looking glass, you don’t have to, together with other artists, push the boundaries of art further anymore, now it’s time to cross it and discover the another, still unknown for many, space called yellowism. Of course, you can stay where you are and run your artistic life in harmony with the motion of postmodernism. Yellowists don’t announce the end of art; they say in manifesto: art is a forever developing whole. They don’t promote a slogan: “art is dead”, they rather say that yellowism is dead and always was dead and always will be dead. Therefore they don’t want to replace art with yellowism. They just introduce a new autonomous territory, specific environment which is parallel to the context of art. They give you a vision of time in culture when the resignation from art will be a trend. Yellowists show you the possibility of alternative existence in which the fact that you abandon art is considered as the most creative decision. It doesn’t matter what the condition of art will be after twenty or hundred years – yellowism will be still the same. Any changes and any progress around yellowism are and will be, metaphorically speaking, like a tank of formaldehyde for a dead animal.